Steve Barker, CEO and Bryan Nguyen, Head of Product at Autograph Analytics will be co-hosting an insightful, hands-on session at Digital Dealer Conference & Expo 2025! The 90-minute, interactive talk is titled “Built to Scale: The AI Stack Fueling the Marketing Ops Evolution.”
AI isn’t just a buzzword, it’s becoming the operational engine behind top-performing marketing teams. Go behind the scenes with one of the most forward-thinking dealer groups in the industry to see how they’ve built and scaled an AI-powered marketing operations stack that drives real results.
This isn’t theory. It’s a real-world roadmap for using AI to accelerate marketing performance, reduce waste, and connect spend to sales. Attend this session to break down how to operationalize AI, sweeping websites and ad accounts nightly for costly issues, linking inventory to campaign strategy, and deploying custom-built AI assistants that surface insights and build summaries that dealership leaders read.
You’ll leave with proven strategies and tools that make you more effective and prove your impact on the business, whether you manage one rooftop or one hundred.
Key Takeaways:
- Implement AI-powered nightly QA sweeps that identify tracking errors, broken UTMs, Lost Leads, and data integrity issues before they impact performance.
- Design a tailored AI assistant strategy aligned with your dealership’s data stack and marketing workflows, modelled after best-in-class industry practices.
- Optimize ad strategy using real-time inventory signals and CRM data to connect spend directly to car sales and automatically communicate value to dealer principals.
About Steve Barker
Steve Barker is a leader at the intersection of AI and automotive marketing. With over a decade of experience in Automotive marketing and data analytics, Steve has dedicated his career to empowering dealerships through data-driven strategies. His expertise lies in harnessing the power of AI to unlock new levels of efficiency and effectiveness in marketing, sales, and customer engagement.
About Bryan Nguyen
Bryan is deeply committed to refining data strategy and unlocking insights. With a background of leading analytics teams at both an ad tech agency and a Fortune 500 company, Bryan offers a distinctive perspective on analytics and data strategy and is our resident foodie.
Explore DDCE2025
#DDCE2025, coming to the Mandalay Bay in Las Vegas on October 14 and 15, is the event that brings the auto retail community together. Attendees are able to cultivate business relationships and growth through its expo hall, networking activities, and insightful sessions that attract dealership and OEM professionals from across the U.S. who are seeking new ways of enhancing dealer operations.
The show has been redesigned in 2025 to offer a more focused experience over two days, with restructured sessions and expanded expo hall time. The new format gives attendees the time and space to focus on what matters most to them.
“We’re excited for attendees to experience the innovative updates Digital Dealer has put in place,” said Group Show Director Jaymie Nielsen. “All content is thoughtfully scheduled with no overlap and includes dedicated expo hours to maximize engagement.”
Digital Dealer Conference & Expo will include:
- Dedicated Expo Hall hours to discover new solutions, make connections with peers, and fast-track your buying decisions.
- 25-minute expert led talks that provide a deep understanding of the topics and trends dominating the industry today, all in an easy-to-digest package.
- 90-minute hands-on, immersive sessions so you leave with a clear understanding of not just what to do but how to execute it.
- The Ultimate AI Hackathon, an exhilarating workshop designed by Brent Wees of idea.meet.plan where teams battle it out to create innovative AI-driven marketing solutions.
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. There is also Non-Exhibitor Conference & Expo Pass.
Two days. Endless value. Check it out and save your spot!
Click here to register now.
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