Dean Martin
Dean Martin, VP of Marketing at Affinitiv will be hosting an insightful session at Digital Dealer Conference & Expo 2025! The 25-minute talk is titled “We Sent 2 Billion Dealer Emails: Here’s What We Learned.”
Explore the evolution of email marketing within the automotive industry – leverage insights from 2 billion dealer emails to refine strategies for your emails in 2025 and beyond. Dive into the psychology of email design, uncovering how layout, messaging, and structure influence engagement and response rates. Join this session to analyze email performance and reveal hidden buying signals that attendees can use to identify high-intent shoppers.
Let’s rethink traditional email approaches – only by moving past the outdated tactics you will gain insight into the architecture of high-performing emails. In this session, you will learn ways to structure your content for maximum ROI.
This session will explore how to create tailored messaging that is adaptable to the customer’s behavior, ensuring each recipient receives a relevant and engaging experience, leaning into the current experience economy consumers are expecting.
This session will equip attendees with the tools to craft more effective emails that drive engagement, conversions, and ultimately, sales. building a roadmap for success.
Key Takeaways:
- Understand the evolution of automotive email marketing: leverage insights from 2 billion emails sent to explore how email marketing has transformed.
- Learn how to implement dynamic, personalized content: develop adaptable, behavior-driven email campaigns that enhance the customer experience.
- Master the psychology and structure of high-performing emails: design, messaging, and layout influence customer engagement, learn best practices and how to identify hidden buying signals in your email campaigns.
About Dean Martin
Dean Martin, VP of Marketing at Affinitiv, continually works to uncover new ways dealerships can drive more revenue and efficiency by implementing a unified approach in sales, service, and retention. From his early years growing up in an automotive dealership family to a college student working as a porter for Ferman Automotive in Tampa, FL, Dean is now dedicated to helping dealerships solve problems by promoting technology to drive traffic, conversions, and the ideal customer experience. A recipient of multiple media awards, Dean brings 25+ years of experience in both the B2B and D2C sides of marketing, developing high-impact campaigns that drive ROI for Fortune 500 companies that include the NFL, Ryland Homes, Hard Rock Café, Harley-Davidson, and Universal Studios.
Explore DDCE2025
#DDCE2025, coming to the Mandalay Bay in Las Vegas on October 14 and 15, is the event that brings the auto retail community together. Attendees are able to cultivate business relationships and growth through its expo hall, networking activities, and insightful sessions that attract dealership and OEM professionals from across the U.S. who are seeking new ways of enhancing dealer operations.
The show has been redesigned in 2025 to offer a more focused experience over two days, with restructured sessions and expanded expo hall time. The new format gives attendees the time and space to focus on what matters most to them.
“We’re excited for attendees to experience the innovative updates Digital Dealer has put in place,” said Group Show Director Jaymie Nielsen. “All content is thoughtfully scheduled with no overlap and includes dedicated expo hours to maximize engagement.”
Digital Dealer Conference & Expo will include:
- Dedicated Expo Hall hours to discover new solutions, make connections with peers, and fast-track your buying decisions.
- 25-minute expert led talks that provide a deep understanding of the topics and trends dominating the industry today, all in an easy-to-digest package.
- 90-minute hands-on, immersive sessions so you leave with a clear understanding of not just what to do but how to execute it.
- The Ultimate AI Hackathon, an exhilarating workshop designed by Brent Wees of idea.meet.plan where teams battle it out to create innovative AI-driven marketing solutions.
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. There is also Non-Exhibitor Conference & Expo Pass.
Two days. Endless value. Check it out and save your spot!
Click here to register now.
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