ST. LOUIS – (September 8, 2025) – Protective Asset Protection today announced the expansion of its auto, RV, powersport, & marine training program, introducing new resources designed to equip finance and insurance (F&I) managers with the skills needed for success in a competitive market. The enhanced program, which emphasizes the use of advanced technology and a comprehensive learning approach, aims to help dealers improve performance, ensure compliance, and gain a competitive edge.
Innovating with AI
The core of the new training initiative is AutoTrainer, an innovative AI-powered platform that provides on-demand coaching and role-play opportunities. AI offers an immersive training tool where F&I managers can practice any part of an F&I transaction. The system provides real-time, unbiased feedback and guidance, ensuring that team members are prepared for any customer interaction.
This AI tool is specifically configured to deliver impactful analytics by optimizing for less noise and more signals. It identifies areas of opportunity and offers on-demand coaching to improve performance. Key benefits of AI include:
- Instant Feedback: Enhances every interaction with real-time guidance.
- Compliance Assurance: Helps ensure adherence to state-specific laws and internal procedures.
- Consistent Results: Drives uniformity across all F&I processes for improved performance.
Comprehensive Learning with the Protective Training Institute
AI is featured during the virtual & in-person sessions along with the Protective Training Institute. The Protective Institute is an enhanced online training experience supporting F&I managers for all lines of business we serve. This interactive platform provides comprehensive, self-paced product knowledge accessible 24/7. It offers courses on a range of products, including those for automobiles, marine, powersports and RVs. The institute is designed to help new F&I managers and those needing a refresher gain real-world knowledge and practical skills.
Why F&I Training Is Critical
In the automotive industry, continuous learning and skill development are crucial for success. F&I is all about honing core skills, understanding the “why” behind what is done, and mastering the art of the “Anatomy of a Close”. Training helps professionals become prepared for “no,” enabling them to respond efficiently to questions and solve problems quickly. It also increases emotional intelligence, helping professionals stay calm and collected. Practice is scientifically proven to increase success by making processes more natural and fluid. By practicing their skills, professionals can increase their credibility, leading to an “easier yes more often” and being better prepared to handle objections.
Securing a Competitive Advantage
With these new training offerings, Protective Asset Protection continues to provide dealers with the tools to gain a significant competitive advantage in the market. The combination of AI-driven practice and a comprehensive online learning platform helps dealers and their teams maintain a high level of professionalism and precision in every conversation. The program’s focus on personalized coaching and measurable results ensures that every training session is more effective. By investing in continuous training and development, dealerships can improve performance, drive uniformity, and be better prepared for the evolving demands of customer interactions.
“We’re excited to launch this expanded training program, which leverages cutting-edge AI technology to provide our dealership partners with the tools they need to excel,” said Tim Blochowiak, VP – Sales, Client Wealth, Financial Institutions, & Training. “In today’s fast-paced and always-changing market, a competitive edge is more critical than ever. Our new offerings, especially AI and the Protective Training Institute, empower F&I managers to not only meet but exceed their goals by providing a dynamic, flexible, and highly effective learning experience.”
ABOUT PROTECTIVE ASSET PROTECTION
Protective Asset Protection has been providing F&I solutions for the automotive industry for over 60 years. We proudly serve thousands of dealerships throughout the U.S. and Puerto Rico, with innovative F&I products, training, dealer wealth-building programs and technology. Our portfolio of vehicle protection plans, GAP coverage, limited warranties and ancillary products provide opportunities to generate revenue with products that help drive customer retention and satisfaction. Protective Asset Protection is part of the financial services holding company, Protective Life Corporation. For more information about Protective Asset Protection call 800-794-549 or visit www.ProtectiveAssetProtection.com.