Christina Cuatto
Christina Cuatto, Senior Director, Product at DealerOn and Kelli Liddane, Senior Director of UX at DealerOn will be hosting an insightful session at Digital Dealer Conference & Expo 2025! The 25-minute talk is titled “The Future of Automotive Ecommerce: Optimizing Your Inventory Experience”
Kelli Liddane
People find and purchase products online every day, yet only shop for a vehicle every 3-5 years (if we are lucky). Is your dealership’s website delivering the kind of seamless shopping experience that customers expect? This session will challenge automotive dealers to rethink how they showcase inventory, simplify the browsing experience, and increase engagement along with leads and sales.
Topics covered will include:
- Learning from Non-Auto Online Revenue Leaders – Shoppers interact with brands like Amazon, Walmart, Apple, and Target daily. How can dealers adopt these best practices to modernize their own inventory experience?
- Shifting Buyer Behavior – Shopping habits have changed dramatically over the past five years. What causes customers to leave your site—pricing, lack of product details, poor usability, or lack of personalization?
- The SRP Advantage – With 61% of users entering dealer websites directly through the Search Results Page (SRP), this is an opportunity to make a strong first impression. The session will cover how leveraging cutting-edge inventory tools can drive engagement and sales.
Attendees will leave with actionable strategies to enhance inventory merchandising, improve user experience, and convert more website visitors into buyers. Don’t just display inventory—merchandise it effectively.
Key Takeaways:
- Understand the changing consumer behavior: discover how to address factors like pricing, usability, and personalization to reduce website abandonment and keep potential buyers engaged.
- Discover how to create a strong impression on the Search Results Page (SRP), using cutting-edge inventory tools to increase user interaction, boost engagement, and drive higher conversion rates.
- Learn how to adapt best practices from leading non-automotive industries to modernize your dealership’s online inventory experience, driving greater engagement and enhancing sales through a more effective website presentation.
About Christina Cuatto
Christina has been leading the DealerOn Product team for over four years. She brings outside experience in leading development teams and building products customer’s love.
You’ll also find her providing website tips and proven practices on the DealerOn webinar series. She enjoys traveling the world with friends and family and cooking Italian food in her free time.
About Kelli Liddane
Kelli has seen career achievements that include awards for product design and development. She has almost two decades of experience in business leadership, team development, program and product management. Throughout the course of her career as a business owner and a corporate leader, she attributes her success to her unique 360 point of view and “best idea wins” philosophy.
Explore DDCE2025
#DDCE2025, coming to the Mandalay Bay in Las Vegas on October 14 and 15, is the event that brings the auto retail community together. Attendees are able to cultivate business relationships and growth through its expo hall, networking activities, and insightful sessions that attract dealership and OEM professionals from across the U.S. who are seeking new ways of enhancing dealer operations.
The show has been redesigned in 2025 to offer a more focused experience over two days, with restructured sessions and expanded expo hall time. The new format gives attendees the time and space to focus on what matters most to them.
“We’re excited for attendees to experience the innovative updates Digital Dealer has put in place,” said Group Show Director Jaymie Nielsen. “All content is thoughtfully scheduled with no overlap and includes dedicated expo hours to maximize engagement.”
Digital Dealer Conference & Expo will include:
- Dedicated Expo Hall hours to discover new solutions, make connections with peers, and fast-track your buying decisions.
- 25-minute expert led talks that provide a deep understanding of the topics and trends dominating the industry today, all in an easy-to-digest package.
- 90-minute hands-on, immersive sessions so you leave with a clear understanding of not just what to do but how to execute it.
- The Ultimate AI Hackathon, an exhilarating workshop designed by Brent Wees of idea.meet.plan where teams battle it out to create innovative AI-driven marketing solutions.
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. There is also Non-Exhibitor Conference & Expo Pass.
Two days. Endless value. Check it out and save your spot!
Click here to register now.
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