There’s a critical revenue stream that flows directly from customer data. Not only are most dealerships missing out on this opportunity, but they’re also handing it off directly to others without even knowing it. With attentive management of your customers’ information, you can head off all the aftermarket sharks circling your leads and capture the abundant post-sale VSC revenue you’re missing.
With F&I being the key source of revenue in building your wealth and ensuring resilience during these times, your ability to leverage your data through reliable dealer-branded automated marketing programs is crucial. Learn more about the third-party industry currently taking advantage of your data and how you can take back control, directing sales right back to the products you sell. Leverage your own customer data to turn your F&I fails into F&I sales.
Primary Learning Objectives:
1. Learn how customer data can help you unlock the tremendously valuable post-sale F&I revenue stream you’re missing out on.
2. Discover the truth about what other companies are doing with your data and why it’s so important to stop giving that value away.
3. Gain control over revenue centers already inside your dealerships that are not being leveraged to their full potential.
4. Learn how you can tap into the $2.4 billion aftermarket by using your own data to target likely prospects, without adding any burden to your service writers.
Speakers:
Michael LaMotta
Founder & CEO, Dealer Owned Warranty Company
Michael LaMotta is CEO of Dealer Owned Warranty Company. He founded DOWC® with lessons learned from almost 30 years of automotive experience, many of which spent as a car dealer and almost a decade spent on F&I administration. Headquartered in Ringwood, NJ, DOWC® is the fastest-growing service contract provider and administrator in the United States. DOWC offers customizable F&I products and expertise in compliance, as well as a full suite of technology designed to optimize productivity and expedite claims adjustments, processing, and reporting.
Edvie Castro
General Counsel, Dealer Owned Warranty Company
Edvie Castro is General Counsel for Dealer Owned Warranty Company (DOWC). She has a proven record of success in managing operations and handling regulatory & compliance matters.
