Entering COVID surge three (March, July and now), let’s compare trends to make some sense of the chaos and to possibly inform automotive digital marketing decisions as the weather turns colder and people move indoors. The most elegant solution is often the most simple.
Our quick discussion will center around three straightforward charts in an effort to distill a complex dynamic into a model that can be used to move forward. At the least, this will serve as a starting point for others to improve on the logic. And yes, the title is driven by both Harlan Howard, a country music songwriter from Detroit, and by U2 / Bono’s later amped-up version, “All I’ve got is a red guitar, three chords, and the truth.” Stripped down, loud and powerful. The best ideas often are.
Primary Learning Objectives:
1. Take a look at key trend lines that can give us a yardstick to predict outcomes if the third surge continues.
2. Review dealer behaviors and sales outcomes during the first two surges – calling out successes and failures.
3. Add more grains of sand to the wall in an attempt to build a reliable model.
Vice President, C-4 Analytics