Why Exhibit
Put your brand at the center of the automotive industry — in Detroit.
In 2026, Digital Dealer Conference & Expo heads to Detroit, the undisputed heart of American automotive innovation. This isn’t just a change of scenery, it’s a strategic advantage. Detroit attracts serious, growth-minded dealers who come ready to evaluate solutions, make connections, and move their businesses forward.
Exhibiting in Motor City puts your brand face-to-face with dealership decision-makers in a city built on automotive progress. It’s where conversations feel more relevant, relationships form faster, and your solution naturally fits into the bigger picture of where automotive retail is headed.
Meet the dealers who drive purchasing decisions
There are countless ways to promote your solution — email campaigns, webinars, digital ads. But nothing replaces the impact of in-person conversations with qualified buyers who are actively searching for what you offer.
Our attendee base represents a powerful mix of dealership sizes, giving exhibitors access to both immediate wins and long-term growth opportunities:
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32% represent single-location rooftops
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11% manage 2–5 locations
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7% oversee 6–19 locations
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2% operate 20+ rooftops
That means your booth conversations span owner-operators, multi-store leaders, and enterprise-level decision-makers, all under one roof.
Why should you come to Digital Dealer? I guess the question is, are you trying to be good or are you trying to be great? Because this is the best collection and smartest people in the room to make you the best dealership operation you can be. And that is why I come to Digital Dealer every year, and I’ll be back next year.