Why Exhibit
Put your brand at the center of the automotive industry in Detroit.
In 2026, Digital Dealer Conference & Expo heads to Detroit. This change of scenery is a strategic advantage. Detroit attracts serious, growth-minded dealers who come ready to evaluate solutions, make connections, and move their businesses forward.
Exhibiting in Motor City puts your brand face-to-face with dealership decision-makers in a city built on automotive progress. It’s where conversations feel more relevant, relationships form faster, and your solution naturally fits into the bigger picture of where automotive retail is headed.
The thing that excites me most about attending digital dealer is the connections. It’s so fun talking to vendors and dealers alike and seeing what’s being brought to the industry. I am excited about moving to Detroit. I think it’ll give us a whole new feel…
[…] Every year I love coming to Digital Dealer. But my favorite thing this year is the new format. We are loving the Ted Talk style, quick hit, quick information, actionable insight format for all of our clients in our industry. And of course, we cannot wait to see you in Detroit, the home of America’s automotive business. And one of the reasons I’m most excited is because a new venue always brings new partners, new relationships and people that sometimes don’t make it all the way out to Vegas.
Digital Dealer is an incredible event for connecting with technology forward companies and innovative dealers. It’s the perfect place to exchange ideas, discover cutting-edge solutions, and stay ahead in an ever-evolving industry. Whether you’re offering high-tech products or a dealer looking to gain a competitive edge through technology, Digital Dealer Conference & Expo is the expo you don’t want to miss.
Meet the dealers who drive purchasing decisions
There are countless ways to promote your solution: email campaigns, webinars, or digital ads. But nothing replaces the impact of in-person conversations with qualified buyers who are actively searching for what you offer.
Our attendee base represents a powerful mix of dealership sizes, giving exhibitors access to both immediate wins and long-term growth opportunities:
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32% represent single-location rooftops
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11% manage 2–5 locations
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7% oversee 6–19 locations
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2% operate 20+ rooftops
That means your booth conversations span owner-operators, multi-store leaders, and enterprise-level decision-makers, all under one roof.
