Why Attend
The Conference Built to Solve Real Dealership Challenges
Digital Dealer Conference & Expo is the only event purpose built for dealership professionals who are responsible for growth, performance, and results. And in 2026, it takes place in Detroit, the heart of the automotive industry. As rising costs, changing consumer behavior, and rapid technology shifts reshape automotive retail, Digital Dealer delivers the education, connections, and solutions dealerships need to stay competitive.
Actionable sessions, hands-on learning and more dedicated expo hall than ever before to explore automotive retail solutions, are designed for dealers to maximize their time spent outside of the dealership.
What You’ll Gain by Attending
Actionable Education You Can Use Immediately
Learn from industry leaders and fellow dealers who are actively solving today’s biggest challenges. Sessions focus on practical strategies across marketing, advertising, AI, digital retail, fixed ops, operations, and customer experience.
Direct Access to the Right Solutions
Explore the latest tools and technologies built for dealerships on the Expo Hall floor. With dedicated expo hours, you’ll have time to evaluate platforms, see live demos, and have real conversations with solution providers aligned to your goals. View the Exhibitor List.
Smarter Networking, Built Into the Experience
Every part of the event is designed to make connections easier and more meaningful — from structured networking moments to organic conversations on the show floor and between sessions. You’ll connect with peers facing the same challenges and partners who can help move your dealership forward.
Event Highlights
Over 100 exhibitors featuring the latest in AI, marketing & advertising, digital retail, CMS solutions
Expert-led sessions and keynote speakers covering actionable insights and hands-on learning labs
Networking events to connect with other dealers and solution providers
Held in Detroit, a cost-effective, central location
Fantastic Conference and Expo! Great speakers, networking and product demos!
Digital Dealer continues to bring Industry leaders in the digital world of Auto industry together and conforming a great event for marketing , learning and networking.