Many things changed over the last year and the accelerated shift of consumers moving from linear to streaming TV was an undeniable trend. However, dealerships have been slow to adapt to this rapid change in viewing behavior. As more audiences cut the cord and adopt ad-supported streaming platforms due to their premium content offerings, flexible viewing options and lower subscription costs, dealers need to capitalize on this opportunity to drive significant incremental reach and maximize their budget.
Join Matt Mendez, Director of Client Development from The Trade Desk, Brian Kroll, VP of Sales and Strategic Accounts and Dan Maynard, Western Regional Director-Auto from Adtaxi as they discuss why this opportunity shouldn’t be overlooked for your brand as well as optimization strategies that increase performance and reduce wasted ad spend.
Sponsored by Adtaxi.
Primary Learning Objectives:
- Gain insights on the recent shifts in streaming consumption and their long-term effects on the automotive market.
- Learn how to implement CTV strategies that drive brand awareness and consumer actions.
- Dig deep on optimizations that not only drive performance but increase efficiency.
- Understand ways to measure conversions to give you the confidence in your CTV marketing strategy.
Director, Client Development, The Trade Desk
Matt is entering his 25th year as an automotive marketing executive. As Director, Client Development, Matt partners with several of The Trade Desk’s leading global automotive clients. Prior to joining The Trade Desk, Matt was a Director of Client Partnerships for Datalogix (and later Oracle Data Cloud). Prior to that, he spent 8 years in the Marketing Department of Mitsubishi Motors North America. Matt started his career on the agency side in account management roles representing numerous automotive clients across all three tiers of the industry.
VP of Strategic Accounts, Adtaxi
Brian Kroll joined Adtaxi in 2011 and quickly progressed to Adtaxi’s VP of Strategic Accounts in 2015, due to his innate ability to help clients grow their businesses by translating data into strategy. His interest in Data Science and coding have allowed him to advance Adtaxi’s algorithm and data script sophistication. Brian resides in the San Francisco Bay Area with his wife and son.
Western Regional Director - Auto, Adtaxi
Daniel is Adtaxi’s Automotive Director. He brings a wealth of knowledge from all angles of the business due to his previous experience at Kelly Blue Book and as the Automotive Digital Operations Director for a global car manufacturer. During his time at Adtaxi, Dan’s been an integral part in helping automotive dealers add sophistication to their digital marketing strategy. Outside of the office, Daniel enjoys spending time with his wife and foster children. He can also be found sailing in Southern California and abroad when he needs to unwind.