This Fourth of July marks a turning point for the car industry. COVID-19 has irrevocably accelerated the shift in car-buyers preference for online research and shopping. It was already true that the vast majority of touchpoints happen online before consumers ever make it to the showroom. The difference now? Basic paid search and social campaigns won’t be enough to convince buyers to go to your dealership instead of the closest competitor.
That’s right, it’s not just consumers who have changed. Dealers are also embracing new digital advertising tactics, raising the bar across the entire industry. To succeed in the post-COVID normal, there are the four digital advertising tactics you need to start using. In this webinar, Jason MacDonald (VP Optimization and R&D, Acquisio) and Jim Flint (CEO, Local Search Group) explain why they’re great opportunities and how to get started.
Primary Learning Objectives
1. Optimize for in-store visits in a post-COVID world.
2. Use AI-powered bid optimization to capture emerging opportunities in a shifting market.
3. Learn more about video advertising for dealerships.
4. Discover new developments in dynamic campaign advertising.
Jason has over fifteen years of experience in product design and development and is known for his ability to find practical technical solutions for real-world business challenges. Helming the continued development of Acquisio Turing’s data-driven machine learning algorithms, Jason is the go-to for automotive agencies seeking solutions to complex digital advertising optimization issues.
Jim Flint grows businesses–his, yours, and almost anything else he seems to touch. Jim’s digital marketing agency, Local Search Group, and Traditional Marketing Agency, True Blue Media hold or have held positions as one of Inc. Magazine’s top advertising and marketing firms in Texas and the United States. Prior to founding the companies, Flint developed sales plans, financial plans, and marketing strategies for companies, including Nike, Toyota, and multi-franchise dealer groups. As a twenty-year industry veteran, Jim is widely recognized as a thought leader in digital sales operations, marketing, and advertising.