Many dealers are blind to what is happening over the phone, especially regarding call outcomes. Every call coming into your dealership may cost you thousands of marketing dollars. Without adequately measuring your campaign results, you could be wasting money on underperforming sources and missing out on high-performing campaigns.

In this webinar, Daniel Huckabee and Clint Byers of Car Wars will zero in on your dealership’s six most important marketing KPIs to measure and why. They will also provide actionable tips to see a boost in your KPI measurements. By buckling down on these key metrics, you will see improved call connection rates and increased ROI, as well as gain a clear understanding of what marketing lines generate the highest quality leads.

Learning Objectives:
• Discover the top marketing KPIs your dealership needs to track to see what’s consistently generating quality leads
• Learn the value of a phone call and suggestions on where to place your marketing budget
• Identify data-driven tactics to improve call connection on underperforming tracking lines