One constant in our industry is change. Maybe you’ve recently had thoughts about your digital lineup and realized it is time for a change.

The customer journey is evolving. “Car dealerships near me” searches have become the norm. Technology has played a huge part in that.

If you were an independent consultant being paid by a dealer to evaluate potential Digital Advertising partners, how would you decide on the best solution for the store?

Have you ever wondered what’s really happening on the ground floor at the various digital marketing vendors, third parties and partners you hire?