Harvard Business Review presents marketing strategies with a hard look at analytics and cloud computing. Budget-solving and ROI expanding tricks,...
Analytics & Advertising: Real-Time Marketing Strategies Essential to Revenue Building
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Close More Sales Before Customers Even Visit Your Lot
As we head into spring, warmer weather, baseball and car buying season, now may be a good time to target a few areas where your dealership could...
Interview with Rick Cantalini, GM & Partner, Vandergriff Chevrolet
Vandergriff Chevrolet is among the top 200 dealerships nationwide in sales, with close to $90 million in revenue, and it is also among the top 100...
Donlen’s Best-In-Class Auction Review
From Automotive Fleet, Fleet Industry auctions are reviewed and ranked as remarketers through evaluation of performance goals and customer service....
Making Every Day Count: 2013 Sales Tactics, Revealed
In the below article from Business Know-How, 10 strategies for sales professionals that should be on the list for daily review for any business:...
Ally Bank Wins Two 2013 Stevie® Awards for Sales & Customer Service(SM)
Ally honored at the seventh annual competition with Award for Innovation in Customer Service - Banking, Financial Services & Insurance, and the...
Retention Marketing: 10 steps to developing your existing customer base
NCMi brings valuable insight in this article on keeping your customers at your dealership longer, and expanding your profit margin with Fixed Ops...
Repeat vehicle purchases still a result of relationships developed on the lot
According to an article on Marketing Daily, "post-purchase customer satisfaction" and conversations held after the purchase are one of the largest...
New Cadillac XTS helps re-develop GM’s strategy in China
According to Gasgoo.com, Shanghai General Motors released the new Cadillac XTS this week. American cars entering the international playing field...
Generation Y’s Latest Temptation: The Entry-Level Luxe Automobile
According to The Detroit News, more luxury car brands are tapping into Generation Y consumers by presenting an entry-level luxury car to initiate...