Let me first point out the odds of becoming a sales manager in the automotive industry. There are approximately 20,000 new car dealers in the US and...
Never, Ever Argue With Your Salespeople
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The Social Engine: Seven Reasons Social Media is Essential for Your Dealership
Social media is like a combination of every automotive event in which your dealership has ever participated. With social media, you can show off...
AutoPoint Software Helps Dublin Toyota Add Nearly $3.7 Million in Annual Service Upsell Revenue While Improving CSI Rankings
AutoPoint, the leading provider of software products and service processes that help improve fixed operations performance and profitability,...
What to do if your body shop gets a bad online review
What do to if your body shop gets a bad online review, according to Stratosphere Studio. With more and more customers turning to the internet these...
Seven Dead Ends on Your Website – and How to Fix Them Today
Seven dead ends on your website, according to Marketing Profs. You work hard to drive traffic to your site. Steering people toward your site is hard...
Business Owner’s Guide: The Power of Online Reviews
The power of online reviews, according to Business 2 Community. Whatever you might think of them, the power of online reviews cannot be ignored....
How Steve Jobs Blew Up the Rules of Branding
How Steve Jobs blew up the rules of branding, from Entrepreneur. Before Steve Jobs got his hands on Apple for the second time in 1997, things were...
5 things you should NEVER do in collision repair marketing
5 things you should NEVER do in collision repair marketing, from Stratosphere Studio. When it comes to marketing in any field (not just auto body...
Big Data and the Internet of Everything
What Do Web Logs, Sensors, “Wearables” and “Connected Cars” Mean to the Future of Auto Marketing? What would you want to know that you don’t know...
Seven Traits of an Effective Marketing Leader
Seven traits of an effective marketing leader, according to Marketing Profs. Whether you work for a small business or a Fortune 500 enterprise,...