MaximTrak Technology’s F&I Suite has been recognized by CIO Review magazine for changing the way consumers buy cars from auto retailers. “By...
CIO Review Profiles MaximTrak, ‘Technology Changing Way People Buy Cars’
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IMN’s Loyalty Driver Premier Drives More than $2.5 Million in Combined Revenue through Five Targeted Email Campaigns
IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today revealed results from five recent...
Carfax Revolutionizes Online Car Shopping With Vehicle History Search
Carfax has unveiled an innovation in online car shopping that helps consumers find the right car with the right history. At carfax.com, online...
3 Levers of Online Advertising Success
How to plan, fine-tune a profitable online marketing campaign A little planning goes a long way. That’s true whether you’re writing a business plan...
Being Contextually Relevant Increases Customer Loyalty
Being contextually relevant increases customer loyalty, according to Forbes. It’s like the old 1980s ad “When E.F. Hutton talks, people listen”;...
With Apple’s ‘CarPlay,’ the Race for Flashier In-Car Touchscreen Controls Revs Up
With Apple's 'CarPlay', the race for flashier in-car touchscreen controls revs up, according to Entrepreneur. As if drivers weren’t distracted...
Maritz Dealer Solutions/Opportunity Max Announces WEBCHECK√sm Digital Marketing Review Service – Revolutionizing Auto Dealership Websites
Opportunity Max, a strategic digital marketing company serving the automotive industry, announced today the formal release of its new digital...
Top Auto Execs Reveal The First Car They Ever Owned
Top auto execs reveal the first car they ever owned, from Business Insider. One perk of being an executive in the auto industry is that you're...
Avoid an Online Crisis: Four Key Tips to Prevent Social Media Mistakes
Avoid an online crisis: Four key tips to prevent social media mistakes, according to Marketing Profs. If the phrase "social media mishap" were a...
Vehicle-to-Vehicle Communication Could Revolutionize Car Insurance
Vehicle-to-vehicle communication could revolutionize car insurance, according to Main St. Vehicle-to-vehicle (V2V) communications will not only...