You are being lied to. As dealers, we like to think that our web presence distinguishes us from our competition, and that we understand our web...
Everything You Think You Know about Digital Marketing is Wrong
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Joe Verde Sales & Management Training Releases New eBook; “The 10 Technical Skills Every Automotive Sales Manager Needs”
Joe Verde Sales & Management Training, Inc., today announced the release of a new eBook titled “The 10 Technical Skills Every Automotive Sales...
12 GM Models Make IIHS’ First-Ever List of Recommended Used Cars for Teens
The Insurance Institute for Highway Safety today named 12 models from current and former GM brands to its first-ever list of recommended used...
For Millennials, Information Comes From Everywhere
For millennials, information comes from everywhere, according to Media Post. Millennial consumers are expanding their influence, but targeting them...
The Incredible Evolving Mobile Shopper
Several months ago, our aging desktop PC flashed its final “blue screen of death”, and we retired it to a local school. We decided to replace it...
Manheim Study Reveals Presence of Physical Title at Sale Greatly Increases Vehicle Conversion Rate
While a variety of factors can affect vehicle conversion rates at auction, Manheim revealed in a recent study that the presence of a physical title...
KonigCo and AFD Group, Inc., launch first ever Spanish Automotive Classified Site with SMS Incentives and Automated Call Routing
KonigCo, the leader in mobile automotive SMS lead generation and mobile video along with it’s partner AFD Group Inc.™, experts in the automotive...
Building Trust with Strong Multi-Level Communication
Building trust with your customers is an aspect of automotive marketing that every dealer needs to focus on. When your customers have a strong level...
How to Prevent Greenwashing
Greenwashing is the practice of claiming that your processes are environmentally stainable without proof. Greenwashing is visible in every industry,...
TrueCar: Survey Reveals Consumer Misperceptions About Dealer Profits
Consumers believe car dealers make about five times more profit on the sale of a new car than they actually do based on a survey commissioned by...