Marketing always begins with the humble goal of getting the buying public to simply recognize that you exist. "Create brand awareness" therefore...
How Can You Inspire Evangelism in Both Your Customers and Salespeople?
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New Solution Helps Marketers Prevent Costly Violations of Consumer Privacy
New Solution Helps Marketers Prevent Costly Violations of Consumer Privacy, from LinkedIn Pulse. PHILADELPHIA, Dec. 9, 2014 /PRNewswire/ -- LeadiD,...
Holiday Sales Come Early This Year, Even for Cars
Holiday Sales Come Early This Year, Even for Cars, from cars.com. If Santa Claus is on television roaming a garage filled with shiny Mercedes-Benz...
The Evolution of Digital Marketing
Today, dealers are more confused than ever before about their digital strategy. Their digital footprint looks fine from afar, but up close it’s...
Price: It’s More Important Now Than Ever…
Imagine the music from the movie ‘Jaws’. That ominous threat is exactly how most salespeople feel about PRICE when it comes up in the sale. I sure...
Local Events For Dealers…”Tactile Marketing” The Right Way
According to a Harvard Business Review study titled Please Touch The Merchandise (Dec 2011), “Utilizing physical warmth to engender trust should be...
Auto/Mate Honored As One of The “Best Places to Work” Fifth Year In A Row By The Albany Business Review
Auto/Mate Dealership Systems has been honored as one of the thirty “Best Places to Work” in New York State’s Capital region by the Albany Business...
Gilchrist Chevrolet Triples Internet Sales with Agency 720’s Digital Traffic Generator (DTG)
DTG, built on the Outsell Fuel customer engagement platform, automates most email campaigns, boosts lead counts and frees salespeople to focus on...
Trend Announces RevenueRadar Fulfillment Partnership
Trend is officially announced as the preferred fulfillment partner for DealerSocket's database-mining tool, RevenueRadar. Trend is currently the...
Winter Illness Prevention
Winter is approaching faster than many of us even realize. With all of the positive fun and festive parts of the holiday season comes the additional...