We see a product advertised on TV, we find that product online, and then we purchase the product without doing any further research. If this sounds...
Infographic: An Introduction to Cross-Device Customer Journey Mapping
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A Digital Audit: The One Thing Every Automotive Agency Should Provide
Digital marketing is exploding in the automotive industry. The average marketing budget for auto dealers now spends over 50% on digital marketing....
Eight Tips to Help Every New Dealership Internet Manager
It’s your first day as an Internet Manager. Congratulations! You are now in a position of leadership for your dealership’s digital presence, an...
Everything is Awesome in the Buy/Sell Market
The strength of the auto retail market and the improving economy will drive dealership acquisition activity and blue sky values throughout 2015 and...
The Evolving Role Of CRM: Why Distributors Are Shifting Focus To Marketing
Faced with rapidly changing buyer behavior and rising costs, many businesses are turning to technology to help amplify success as business models...
Sales strategies: Developing a starter product for customers
Business-to-business buyers are tougher and more discerning than they were a few years ago. Why? Many say it’s because of the recession, which...
3 Ways Successful Dealerships Develop Loyal Service Customers
There’s no denying the positive impact of successful service departments in top-performing dealerships. While fixed ops account for only 12% of a...
Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers
I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great...
Review of Digital Dealer 18
I recently attended the Digital Dealer 18 convention in Tampa. Digital Dealer continues to evolve and gain significance with dealers, vendors and...
Why It’s Time for CRM to Evolve
To satisfy today's hyper-connected consumer, you need a holistic approach. In today's instant digital world of Uber, GrubHub, and Amazon...