With the Tesla Model 3 formally announced and Tesla Motors [NASDAQ:TSLA] taking scads of deposits, some have heralded this as the moment that the electric car becomes available to everyone.
Should ROI Be Attached to Every Marketing Activity?
While I do believe that trying to seek out a specific ROI on every single activity can become exhausting and demoralizing for most marketers, it’s true that marketing (as a whole) can and should be able
How to Write a Conference Speaking or Session Proposal that Gets Chosen Every Time
You want to speak more about your great idea. You’ve even found a great conference that’s a great match for your goals. You excitedly await the day the “call for
How to Ask Customers for Reviews (and Actually Get Them)
How do you get a satisfied customer to become an online advocate? Columnist Brian Patterson offers tips on how to ask for reviews to help bolster your business.
Achieving Your Training ROI
Studies show the two biggest reasons for employee turnover are limited advancement opportunities and lack of training for a specific role. But investing time in training and sharpening the team’s skills
3 Ways to Rev Up Revenue This Tax Season
April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back...
Customer Experience Investments More Vital Than Ever
The global commodity slump has hit Australia’s vital mining and oil sectors, and the Aussie dollar has also taken a beating in the last few months,...
Mighty Welcomes New Vice President – Business Development
Norcross, GA – April 5, 2016 - Mighty Distributing System of America, a leader in automotive aftermarket products and services, announces the recent...
Interview with Joel DeNooyer, Dealer, DeNooyer Chevrolet
Joel DeNooyer of DeNooyer Chevrolet is a third-generation dealer. His father, wanting his own store, struck out on his own in the early 70s leaving his father’s dealership in western Michigan.
TradeRev Creates New Benchmark for Dealer-to-Dealer Technology with Launch of its Newest Version
Toronto, Ontario, March 21, 2016 — Changing the auto remarketing game for dealers across North America since its launch in 2009, TradeRev, a...








