Social media, search, content, social ads, digital ads and the strategies that make them shine, have all advanced to a level that many marketers can’t keep up with. It’s very difficult
Mad Skills Every Marketer Needs for Success in 2017
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A Simple Checklist To Prevent Employee Theft
Here’s a scenario that unfortunately many dealers are familiar with: your star salesperson is poached by the competition. To add insult to injury, the salesperson takes with him a list of all his
Secret Formula Revealed For Creating More Dollars Per RO
While sitting in my client’s service manager office recently, I overheard this conversation between an elderly lady customer and a very young female quick-service writer.
Pearl Technology Launches Unique Mobile Device Proximity Marketing Platform for Auto Dealers
Pearl Technology Holdings, LLC, (Pearl) today announced the launch of Pearl Proximity, LLC, a new platform that allows auto dealers to target their competitor’s customer base
Seven Call Stats That Every Dealer Needs to Know
My friends at CallRevu are allowing me to share some interesting statistics from their most recent 2 million call report. This quarterly report aggregates data from over 1,200 dealerships
One of Chevy’s Top Sales Professionals Weighs In: Get on Social and Get Your Own App
Mike Davenport has won all kinds of accolades for his performance from Chevrolet and is one of the top Corvette specialists in the country. He’s definitely not your typical guy on the lot.
Auto/Mate Wins "Best Places to Work" Award for Seventh Straight Year
Auto/Mate Dealership Systems has been recognized as one of the thirty “Best Places to Work” in New York State’s Capital region by the Albany Business Review.
Automotive Survey Reveals Characteristics of Republican and Democrat Drivers
Swapalease.com, the nation’s largest car lease marketplace, released results of its 2016 “Election & Cars” survey, revealing interesting findings that show the differences in how the two
Use Big Data to Take Business to the Next Level Without Big Problems
In the coming year, dealer principals, general managers, and marketing managers are going to be hearing more and more about the need to use big data—the ability to leverage
EasyCare Appoints Steven Spivey as Director of New Agency Business Development
EasyCare, the leading provider of automotive F&I benefits, and dealer solutions that drive customer engagement and retention, announces the addition of Steven Spivey as Director