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Think Tank Tuesday : Marketers Ruin Everything! [VIDEO]

As a business or a marketer, you can’t afford to be late to the game. Pay attention to where the market is moving and where the attention is at, and move with it!

Dealers Flock to Digital Dealer 22 to Demo ForeverCar’s Innovative Vehicle Service Contract Sales Tool

BVehicle service contracts remain important revenue generators for auto dealers. They provide useful safety and budget protection benefits for consumers that purchase them for new and used cars.

THIEVES in Plain Sight!

Not THIEVES in the night…THIEVES in plain sight! The new world of digital splendor has produced a lot of entrepreneurs who think nothing of stealing employees from dealers they call on

Think Like Your Customer. Why Does Almost Everyone Embrace Mobile…Except Car Dealers?

Anyone who attended this year’s NADA in New Orleans would come away with this truth: dealers are on the lookout for ways to improve the customer buying experience in their store or stores.

Interview with Billie Nimnicht III, Nimnicht Chevrolet and Nimnicht Buick GMC

For more than 15 years, Billie Nimnicht III has been the dealer/operator at Nimnicht Chevrolet and Nimnicht Buick GMC, in Jacksonville, Florida, the most populous city in both the state

Revamp Your Website and Bring More to Your Showroom

Almost half of all new-vehicle buyers in 2016—45%—were women. So it seems critical that dealers’ websites cater to this substantial segment of the market. But do they?

How to Prevent Network Downtime

How many hours of downtime did your dealership experience last year due to Information Technology (IT) network disruptions? Does your dealership track these lost hours of productivity?

AutoLoop’s Doug Van Sach Reveals Digital Engagement, the Most Important Measure of Your Future Success at Digital Dealer 22

AutoLoop LLC, the leading provider of auto industry marketing and customer relationship management solutions that successfully drive the Sell, Service, Repeat cycle

Is Someone Stealing Your Leads? Why You May Never Know

While I was at NADA this year, I ran into a dealer who told me that he had recently discovered something very upsetting. An ex-salesperson who went to work for the competition had been

4 Steps to Elevating Your Dealership’s Online Reputation

How critical are online reviews to your business? Maybe more critical than you think. About 91 percent of auto shoppers read online reviews before deciding which dealerships to shop.