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Clarivoy & Cars.com Study Reveals Limitations of Last-Click Attribution for Auto Dealers

Clarivoy & Cars.com Study Reveals Limitations of Last-Click Attribution for Auto Dealers Study Reveals Holistic View of Marketing Performance...

Interview with James Thorp and Gregory Merchanthouse, Quirk Chevrolet

Quirk Chevrolet, in Braintree, Massachusetts, is one of 15 dealerships under the Quirk Auto Group brand. Started by Dan Quirk more than forty years ago, Quirk Chevrolet

Dealership Marketers Have Everything They Need—Except Focus

Dealership marketing has changed drastically in the last decade. Dealers used to allocate their budgets across a limited set of options—TV, radio, newspaper, and billboards.

“This Sale Goes to 11”: Galpin Motors Reveals the Galpin 11,000 Summer Sales Event

Southern California’s Galpin Motors today announced it will take its annual summer sales event one louder with the Galpin 11,000. Over the duration of the summer,

3 Service KPIs to Review Every Thursday

For service managers, I have found that Thursday is a good day to do a trial close as you get ready for the end of the week. By Thursday you know pretty well where you stand

GM’s Revision of the RSI Sales Measurement for New York Does Not Go Far Enough

General Motors has announced to all its dealers in New York that as a result of the Beck Chevrolet decision it will alter the Retail Sales Index (RSI) performance measurement

Mobile is Not a Device…It is a Consumer Behavior

We have heard that mantra for years as marketers and digital companies scrambled to make sure their sites were optimized for this powerful internet enabled device. A lot has changed in a

Service Acquisition Efforts Should Begin with Reviews

I’ve talked in past blogs about how service departments, while the top revenue producers in most dealerships, are typically the least visible in marketing – whether that’s traditional, digital

Premier Chevrolet Buick GMC Named First Motor Trend Certified Dealer in West Virginia

Premier Chevrolet Buick GMC has been selected to be the first dealership in West Virginia able to certify its pre-owned vehicles with the exclusive MOTOR TREND Certified designation

Hard Facts: Setting up a Facebook Event [VIDEO]

Planning an event soon? If so, creating a Facebook event can help you get the awareness and RSVP’s you’re looking for. Whether your event is for work or play, Facebook will be a key factor