General Motors has announced to all its dealers in New York that as a result of the Beck Chevrolet decision it will alter the Retail Sales Index (RSI) performance measurement
We have heard that mantra for years as marketers and digital companies scrambled to make sure their sites were optimized for this powerful internet enabled device. A lot has changed in a
I’ve talked in past blogs about how service departments, while the top revenue producers in most dealerships, are typically the least visible in marketing – whether that’s traditional, digital
Premier Chevrolet Buick GMC has been selected to be the first dealership in West Virginia able to certify its pre-owned vehicles with the exclusive MOTOR TREND Certified designation
![Hard Facts: Setting up a Facebook Event [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/05/video-hardfacts-051917-400x250.png)
Planning an event soon? If so, creating a Facebook event can help you get the awareness and RSVP’s you’re looking for. Whether your event is for work or play, Facebook will be a key factor
Search Optics®, a leading global digital marketing provider with expertise in automotive and other industries, today announced the Virtual Business Development Center (VBDC)
Fraud is often not detected until after the crime has been committed. According to the Association of Certified Fraud Examiners (ACFE), the average time it takes to identify fraud is 18 months
The days of ‘just posting’ on social media are over. The days of updating content on your website every 6 months are over, too. Every dealers’s marketing plan (you have one, right?)
2017 promises to be another active year for buy/sells with private groups, and more public buyers, eager to put their capital to work. We find a continued flow of sellers coming to market
With certified pre-owned (CPO) vehicle sales an increasing opportunity for new-car dealers, operators should plan to retain that new business beyond the immediate sale,