THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult Brands reveals seven rules...
The Seven Rules of Cult Brands
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DEALERDNA® LAUNCHES SYNERGIE™, BRINGING TRIM-LEVEL PAYMENT-DRIVEN INVENTORY MARKETING TO AUTO
Somers, NY (March 19, 2018) – DealerDNA, the only platform on the market that dynamically calculates the best possible vehicle payment, populates...
Darwin Online Continues F&I Digital Retailing Evolution With RouteOne Partnership
Iselin, NJ – March 20, 2018 -- Darwin Automotive, a leading provider of F&I technology for automotive dealerships, today announced that Darwin...
TradeRev Unveils ‘H’ — Artificial Intelligence to Enhance the Digital Auction Experience
New Suite of Machine Learning and Imaging Capabilities Further Empowers Dealers CARMEL, Ind. – March 19, 2018 – TradeRev, a digital platform that...
The Seven Rules of Cult Brands
THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult Brands reveals seven rules...
BLACK BOOK FEBRUARY DEPRECIATION REPORT SHOWS SPIRITED START TO THE SPRING SELLING SEASON FOR SEVERAL CAR SEGMENTS
LAWRENCEVILLE, Ga. (March 13, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in...
Is Your Dealership Ready for the Connected TV Revolution?
The TV world has changed drastically over the last few years. That is, instead of reserving prime time for just a few hours every day, prime time is...
Research Reveals Up-Caring to Be 3x More Effective Than Up-Selling
I recently read a quote from an unknown source that said, “don't cling to a mistake just because you spent a lot of time making it.” Great advice!...
How to Promote Tentpole Events on Facebook
A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new...
Flick Fusion Reveals Three Biggest Misconceptions Auto Dealers Have About Video Marketing
Urbandale, IA—March 5, 2018—Flick Fusion today revealed the three biggest misconceptions that auto dealers have about video marketing. The three...