New vehicle sales worldwide are forecasted to exceed 88 million in 2024, with sales in the United States growing despite concerns about the economy....
U.S. Auto Sales Expected to Rise 2% in 2024
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The Four Cs of a Complementary TV Strategy in Automotive Marketing
Cars and television were made for each other. Capturing the roar of an engine and the hugging of sharp corners translates perfectly to the biggest...
DIGITAL RETAIL… And Other Things You Bought for Your Dealership That Don’t Work
One of the most traumatic memories from my childhood traces back to a commercial I saw when watching the General Electric Theater. The mystique of...
Let Us Live Up to What We Have Already Attained
The new year is upon us already! What’s your plan, your guiding principle, your focus, and your emphasis going to be in 2024? How about this for a...
Drive More Sales with AI-Generated Multimedia
When it comes to marketing vehicles, auto dealerships are increasingly recognizing the power of using multiple types of media, such as photos and...
Clean Sheet Day
Raise your hand if you love Clean Sheet Day! Please allow me to state this clearly: I. Love. Clean. Sheets. Who doesn’t love sliding into buttery,...
Dealer Magazine: The Red Flags Car Dealers Need to Know: Valuations & Succession
Enhancing business value, maintaining family ownership continuity, and effectively growing the business as a car dealer all rely on a solid...
Diversity & Inclusion in the Auto Industry Requires a Different Mindset
The numbers speak for themselves: investing in diversity is not just a moral imperative; it’s vital to business success. And the automotive industry...
CARS Rules on Junk Fees to Go Into Effect in 2024 Despite Industry Objections
The Federal Trade Commission (FTC) this week finalized protections against junk fees when buying a car set to take effect in 2024 that dealer...
How to Avoid Needing a Barf Bag At Your Dealership
Recently, I was traveling on Something-or-other Airlines, (as I often do), and noticed the barf bag in my seat pocket was patented. It was quite a...