TikTok has quickly emerged as a powerhouse in the automotive marketing world, turning car promotions into viral content through its trend-driven,...
Boosting Online Visibility with TikTok Automotive Ads
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Inventory Trending Up While Sales Slow: Lotlinx Vincensus
Inventory levels continue to be one of the most crucial metrics to monitor following a busy spring and the implementation of import tariffs. In May,...
Where Are the Young Car Buyers? The 18-34 Demographic Continues Freefall
The automotive industry is quietly undergoing a generational shift. The number of new vehicle registrations among young buyers aged 18-34 has slowly...
The FTC’s Unwavering Gaze: Why Auto Dealers and Lenders Can’t Afford Complacency on Cybersecurity
For years, the automotive industry has navigated a complex landscape of regulations, from sales practices to lending laws. Yet, a new, intensified...
New Vehicle Prices Are Holding Steady… For Now
The biggest threat of auto tariffs to consumers continues to be a large increase in car prices, but so far, two months after they were announced,...
Kelley Blue Book and Experian Partner to Enhance Vehicle History Reports
Kelley Blue Book and Autotrader have announced a collaboration with Experian that aims to improve the car buying and selling experiences through...
Tariff-Proofing: How Auto Marketers Can Educate and Inform Consumers Amidst Uncertainty
Mark Twain’s adage of “if you don’t like the weather, wait a few minutes” rings true to the current state of tariffs in the automotive industry. On...
Tariffs Are Changing the Way Americans Buy Cars
The tariffs implemented by President Trump have dominated the news cycle for months. Whether it’s the tariffs on auto parts and imported vehicles or...
Transforming Car Sales for Dealers: How AI is Making a Difference
As competition intensifies in the automotive industry, the ability to move quickly from lead to sale has become a key differentiator. Today’s car...
Used-Vehicle Sales and Prices Both Decrease in May
May 2025 saw a slight softening in wholesale used-vehicle prices, with Cox Automotive's Manheim Used Vehicle Value Index declining by 1.4 percent...