A car sales pitch is a structured, yet flexible conversation delivered by a salesperson to communicate a vehicle’s value to a potential buyer. It’s...
Pitch Perfect: How Smart Dealers Win Over Modern Buyers
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How to Ship a Car During Peak Season
If you are planning to ship a car, timing matters! The peak season for car shipping is usually: Summer months: When families are on vacation, and...
Halfway Through 2025, Dealer Sentiment on Profitability and Value is Bright: Presidio Survey
The Presidio Midyear 2025 Dealer Direction Survey revealed a cautiously optimistic outlook from U.S. auto dealers. Even as the industry navigates...
Dealers Beware: Crooks See Dollar Signs on Lots as Prices Rise
Auto dealers are no strangers to uncertainty. Between on and off tariffs and material shortages, the road ahead looks bumpy. While tariffs have been...
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Categorized in two ways – by Topics and by Format – the Resource Center offers access to webinar coverage, Resources, Reports and more....
92% of Vehicle Sales are Untraceable, Smarter Attribution is Needed: Autotrader
A new report from Autotrader, completed by Perficient using Clarivoy data, has revealed a critical issue in automotive sales tracking. According to...
Patriot Nissan, Trust Kia of Palmdale, Hodges Mazda: Dealership Deals
Patriot Automotive Group Sells Patriot Nissan in Salem, N.H. Patriot Automotive Group has sold its Nissan dealership in Salem, New Hampshire, to...
Dealerships Get Boost in Market Share with Digital Audio Campaigns: Study
Combining connected TV (CTV) advertising with programmatic digital audio campaigns has delivered impressive results for dealerships according to a...
Mastering Negotiation: Winning Strategies for Car Dealers
Negotiation is one of the most critical moments in the car-buying process. It’s where concerns are addressed, trust is built, and value is...