In the dynamic landscape of the automotive industry, where competition is fierce and consumer expectations are ever-evolving, the power of effective...
Unlock ASC Events in Google Analytics 4
We hear weekly from new dealers who are struggling to properly configure their Google Analytics 4 (GA4) website properties, and their blind spots...
Oil is to an Engine, as AI is to EV
In the world of technical innovations, there's a duo that echoes the significance of oil to an engine - the union of Artificial Intelligence (AI)...
Has Your Digital Retailing Process Become Irrelevant?
In 2016, Google came out with a study that illustrated the 5 micro-moments in a car buyer shopping journey. In a nutshell, these were the moments:...
Google Reviews: Changes Google Made Impacting Auto Dealers in July
Google is constantly tweaking and changing Google reviews and Google My Business profiles. These changes can have profound impacts on auto dealers....
Evaluating Your Dealership’s Marketing Strategy: Critical Analysis and Check-In
As dealership managers and marketers, it is imperative to regularly assess your progress and devise strategic plans for the future. With year-end...
Training Dealers & OEM Partners to Leverage AI & Advanced Data to Better Sell Connected Vehicles
New opportunities related to connectivity, advanced electronics, and computer technology are becoming increasingly important as vehicle technology...
Dealer Alchemist Announces New Chief Revenue Officer
Announcement from Dealer Alchemist Dealer Alchemist hires Jeff Clark to drive business strategies and scale growth. Dealer Alchemist, the...
Seven Reasons Employees are Leaving Your Dealership
Do you know the main reasons that employees leave their dealership? And of those, which areas are you excelling in and where could you improve?...
How Auto Dealerships Can Prevent Data Breaches
Auto dealerships handle a myriad of documents that contain customers’ personal data, extensive vehicle records, transaction histories, and much...