TORRANCE, Calif. — On the heels of Lexus’ first Super Bowl spot, the luxury automaker is launching a multi-faceted marketing campaign today for its...
Lexus Revs Up Campaign to Launch the All-New GS
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Study Reveals Top Reasons Luxury Buyers Stay Loyal and Provides Key Insights By Brand
SOUTHFIELD, Mich. and ATLANTA -- According to the 2012 New Luxury Vehicle Loyalty Study, conducted by Polk and AutoTrader.com, brand affinity and...
Maheim’s Simulcast Everywhere Takes The Auction to the Car, Revolutionizing Vehicles Remarketing
ATLANTA -- Manheim unveiled Simulcast Everywhere, a revolutionary digital auction platform that brings the auction to the car, anywhere in the...
Chevrolet, Buick, GMC & Cadillac Dealers Upgrading Stores
DETROIT – As part of a key General Motors initiative to enhance the customer experience, more than 3,400 Chevrolet, Buick, GMC and Cadillac...
Chevrolet to Debut 5 Ads on Super Bowl Sunday
DETROIT – Chevrolet is going big on Super Bowl Sunday with five new ads, including a first-of-its-kind music video with the new Sonic subcompact and...
Dealer HD Develops New Behavioral Chat Product Powered by Contact At Once!
ALPHARETTA, GA. – Contact At Once!, the dealer chat software leader, and Dealer HD, an Automotive Website and Solutions Provider, today announced...
Auto Dealers Can Increase Daily Revenue by as much as 30% by Using Marchex Call Analytics Technology
SEATTLE – Marchex, Inc., announced the results of a Marchex Institute analysis of emerging call advertising trends for the auto industry. This data...
Steve Wilhite Joins the Board of Digital Marketing Company IMN
WALTHAM, Mass.--IMN, the digital marketing company that delivers branded eNewsletters and content for vertical markets, today announced that Steve...
Chevrolet Sonic Digital Efforts Help Drive Early Sales
DETROIT – The all-new Chevrolet Sonic is building a digital reputation and a legion of fans by bungee jumping, sky diving and successfully...
DMEautomotive Helps Car Dealers Join the Mobile App Revolution With Driver Connect
DAYTONA BEACH, Fla. -- DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader today unveiled Driver Connect(SM), a...