Free Tools Help Members Improve Customer Loyalty, Expand Customer Base CENTREVILLE, Va. -- Carfax has launched the Carfax Service Network to help...
Carfax Service Network Helps Service Locations Increase Revenue
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Toyota Reveals New Tagline ‘Let’s Go Places’
Toyota Tagline Signals New Direction and Invites Customers Along for the Ride TORRANCE, Calif. – Toyota announced an engaging new tagline today,...
GM Response to Reuters Story on Chevrolet Volt Development Costs
DETROIT – Reuters’ estimate of the current loss per unit for each Volt sold is grossly wrong, in part because the reporters allocated product...
Experian Automotive: Subprime auto loans in Q2 2012 exceeded prerecession levels
While subprime lending is on the rise, loans are balanced by lower loan-to-value ratios SCHAUMBURG, Ill. -- Experian Automotive today announced that...
eBay Motors Revamps its Certified Pre-Owned Platform, Enhancing its Complementary Sales Channel for OEMs, Dealers
eBay Motors, the largest online marketplace for buying and selling all things automotive, has revamped its Certified Pre-Owned (CPO) platform to...
Experian Automotive: Subprime auto loans in Q2 2012 exceeded prerecession levels
While subprime lending is on the rise, loans are balanced by lower loan-to-value ratios SCHAUMBURG, Ill. -- Experian Automotive today announced that...
Audi Kicks Off NFL Season with First-Ever Campaign for S Models
Audi kicks off football season today with a new advertising and marketing campaign for the 2013 Audi S Models. For the first time in its history in...
New CarWoo! Dealer Premium Offering Leverages Advanced Digital Retailing Tools from DealerTrack
BURLINGAME, Calif. -- To provide the most efficient, useful, and comprehensive online marketplace for automotive buyers and dealers alike, CarWoo!...
Perception, Relevance and Recency!
Recently I was asked what I thought the three most important issues were regarding advertising. In order, they would be perception, relevance and...
Manheim Partners with Jaguar Land Rover on Successful Simulcast Everywhere Sale
Luxury Brands Use Simulcast Everywhere To Improve Sales, Meet Customer Demand ATLANTA – Manheim recently partnered with Jaguar Land Rover North...