Dallas, TX – Liquid Motors Inc., a provider of comprehensive inventory management and marketing solutions for the automotive industry, announced the launch of Wholesale Max, a service designed to help dealers improve their inventory control and merchandising.

Unlike most other services in the automotive industry for dealers, Wholesale Max is not a fixed subscription price per month. Dealers use the service for free and setup auto-launch rules for their vehicles to the major online wholesale marketplaces based on age of the unit and other vehicle characteristics. The dealer only pays for the service for each vehicle they successfully sell on one of the online wholesale marketplaces.

“Liquid Motors is excited to provide a wholesale merchandising service to dealers based on the success the dealer achieves with the service.” said Greg Lubrani, Liquid Motors’ Chief Operating Officer. “Wholesale Max is a win-win-win for the dealers, the online wholesale marketplaces and Liquid Motors.” added Lubrani.

The service allows the dealer to configure pricing rules for the vehicles based upon numerous different data points as well as override pricing for particular vehicles. Additionally, the dealer can use Wholesale Max to launch fresh trades that they do not intend to recondition and retail to the online wholesale marketplaces.

Dealers interested in learning more about implementing Wholesale Max at their dealership can come to booth 3432 at NADA February 8th to February 11th, 2013 or contact Liquid Motors at 877-573-6877.