FOR IMMEDIATE DISTRIBUTION
Revolutionary PureProtect by RideKleen Solution Provides Shield of Lasting Protection to Disinfected Vehicles
- PureProtect by RideKleen service is designed to sanitize, disinfect and protect vehicles for up to 30 days post-treatment.
- RideKleen enterprise solutions and do-it-yourself kits enable providers to sanitize and disinfect anywhere.
ATLANTA, May 15, 2020 – Committed to keeping vehicles and people as safe and healthy as possible, Cox Automotive Mobility brand RideKleen is introducing a vehicle hygiene product solution and service, PureProtect by RideKleen, providing vehicle disinfection and air cleanse protection for fleet owners and operators, riders and drivers. This new offering is available in all RideKleen markets, including major cities and transportation hubs such as Atlanta, Los Angeles, New York, Philadelphia, Phoenix and San Francisco. In addition, the leader in eco-conscious mobile vehicle care and fleet services is empowering its customers with do-it-yourself offerings, including high-volume enterprise solutions and individual vehicle kits featuring the trusted products, supplies and training to more safely disinfect and protect vehicles on their own.
“As we work as a society to solve the issues impacting health and environment, RideKleen’s greater purpose is to deliver long-term solutions to more sustainable vehicle hygiene,” said Pratik Patel, president of RideKleen. “We’re redefining what it means to be clean, laying the necessary groundwork with our revolutionary PureProtect by RideKleen solution to bring confidence to everyone, every time they get in a vehicle.”
Protection Proven to Last
PureProtect by RideKleen kits feature an eco-conscious cleaner from Caring Brands that sanitizes, disinfects and protects the entire vehicle, including the interior cabin, A/C ventilation system, trunk and cargo areas. This EPA-registered and approved antimicrobial cleaner that is food safe and made in the United States is approved for use on hard and soft surfaces and kills up to 99.9% of germs, bacteria, mold, mildew and emerging viruses. Moreover, unlike most solutions offering temporary protection, PureProtect by RideKleen provides an ongoing residual effect to inhibit the growth of harmful odor causing germs, mold and mildew for up to 30 days post-treatment – keeping vehicles protected for an extended period of time.
PureProtect by RideKleen kits and service are being utilized at Cox Automotive Mobility’s Pivet facilities in Atlanta and Phoenix, as well as at Manheim locations nationwide. Complimentary sanitization services are also being performed for first responders in Philadelphia and Atlanta, including the Upper Southampton Township Police Department and DeKalb County Police Department, respectively. In addition, RideKleen will begin rolling out PureProtect by RideKleen services in partnership with dealers using Clutch Technologies’ Retail Delivery & Service Pickup and Delivery software to help enable safe, touchless retail and service experiences.
Winning Customer Trust
To help curb the spread of bacteria and emerging viruses in vehicles, RideKleen is offering enterprise and out-of-the-box disinfection solutions for dealers, rideshare providers, fleet operators, parking operators and even consumers, to safely disinfect vehicles.
With PureProtect by RideKleen products – both single vehicle kits and high-volume product options – providers can offer peace of mind to drivers and riders with a turnkey vehicle sanitization and disinfection solution. For dealers, this will provide assurance to the 83% of consumers, who say it’s extremely or very important to disinfect vehicle surfaces after a service appointment or test drive, according to the 2020 Cox Automotive COVID-19 Consumer & Impact Study. In another recent survey from Cox Automotive, dealers also said they are more likely to use these disinfection products if they are offered as a do-it-yourself solution rather than a full-service product. PureProtect by RideKleen providers will now have the flexibility to sanitize and disinfect vehicles where it’s most convenient for their customers – in a home driveway, office park or other desired location. This allows for RideKleen customers to further differentiate their offering with vehicle disinfection at the final point of delivery.
- PureProtect by RideKleen Single Vehicle Kits – Sanitize and disinfect a vehicle in 10 minutes or less. This do-it-yourself kit includes a cleaner & disinfectant bottle, microfiber cloth, pair of disposable latex-free gloves, face mask, disposable hand sanitizer wipe, rearview mirror hangtag to signal completed disinfection, and instructional card with access to additional training materials.
- PureProtect by RideKleen Enterprise Product Solutions – Customized solutions for high-volume operations include drop shipment of (1) gallon, (5) gallon and (55) gallon containers along with atomizer or fogger applicators directly to customers. This is an ideal offering for servicing vehicle fleets small and large and includes training support from the RideKleen team.
To help dealers and other providers promote their PureProtect by RideKleen services and further build consumer confidence, RideKleen has created a digital marketing toolbox, which includes educational brochures and collateral, exterior signage, and various website creative elements.
“The truth is vehicles have always been vectors for germs with more than 700 different strains of bacteria living in a car,” said Dr. Rikin Patel, chief operating officer of RideKleen. “With a higher priority on consumer safety and health, contactless transactions have become the new normal for many of the things we purchase. The time is now for the auto industry to prioritize vehicle hygiene standards.”
For more details on PureProtect by RideKleen, and to purchase PureProtect by RideKleen Single Vehicle Kits, please visit www.ridekleen.com/products.
About RideKleen
RideKleen, a Cox Automotive brand within the company’s Mobility Group, is the national leader in eco-conscious mobile car care and fleet maintenance services. Serving key metro markets across the U.S., RideKleen delivers operational excellence to reduce time out of service and increase the utilization of fleets and shared fleets. Learn more about RideKleen at www.ridekleen.com.
About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $21 billion. coxautoinc.com
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Media Contact
Andrew Nicolai
Cox Automotive Mobility
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