Announcement from Market Scan

Market Scan is poised to continue its extraordinary growth through the introduction of the Industry’s first and only Analytics Solution that empowers OEMs to design precise and targeted incentive and rebate programs – in REAL-TIME

Market Scan Information Systems, Inc., an industry-leading Automotive Payments as a Service™ and analytics solutions provider, announced it will introduce a new OEM analytics solution, mScope®, at the NADA Show in Las Vegas, March 11 – 13. mScope® is the only analytics solution that enables OEMs to create and publish their incentive, rebate, finance and lease subvention programs with scientific precision to achieve the desired sales volume and market share –without overspending.

Since its formation in 1988, Market Scan has evolved to become a leading provider of Automotive Payments as a Service™ and analytics solutions for companies focused on automotive commerce and retailing. That includes Digital Retailing Technologies, Ad Tech Firms, OEMs, Lenders and Dealers.

Over the past 24 months, Market Scan’s footprint has more than tripled and the company now powers more than 10,500 dealerships and calculates, on average, over 200 million payments every day – each a Scientifically Perfect Solution™.  Only Market Scan offers Scientifically Perfect Solutions™ for any conceivable automotive transaction. Market Scan’s extraordinary growth is driven by the indisputable reality that Scientifically Perfect Solutions™ are required in today’s retail environment in order to generate the very best fundable and defendable structure for any conceivable automotive transaction.

That is the main reason many leading automotive technologies and retailing powerhouses have selected Market Scan to power their modern retailing needs. Those clients include A2Z Sync, Auto Alert, CDK, Dealer Inspire, DealerPeak, Drive Centric, FRIKINtech, Fuse, General Motors, Mitsubishi, Modal, Motoinsight, Roadster and Tekion – to name a few.

mScope® was designed to eliminate a major pain for automotive manufacturers:  how to capture market share without unnecessarily spending tens or even hundreds of millions in incentive, rebate and subvention support.

“mScope provides Manufacturers a quantum leap forward in OEM incentive, rebate and subvention management,” said Rusty West, President & CEO of Market Scan. “Educated guesswork may feel right when historical data sets are being analyzed; however, the cost to the OEMs of not implementing analytics that combine real-time science, technology and data is hundreds of millions of dollars. mScope® is the only Scientifically Perfect Solution™ that eliminates that guesswork. Instead of looking back, mScope® assesses the competitive position and price for each model variant, in every market – in real-time. mScope® truly is a break-through, first-of-a-kind, analytics solution without equal.”

The magic behind mScope® is Target Acquisition® which empowers the OEMs to define exactly where they wish to be positioned in the marketplace. Target Acquisition® enables the user to dynamically adjust the blend of rebate, incentive, rate, residual value and even acquisition fee necessary to achieve their desired competitive position for each model. By doing so, the OEM can, with an extremely high level of granularity, determine the precise structure required to influence consumer behavior and buy market share for the exact right price.

Market Scan is exhibiting at the 2022 NADA Show, booth 4941W.

Author: Christine Corkran

Digital Dealer