Surviving in a World of Data Loss

Automotive retail has survived privacy updates and mandated shutdowns. We are collectively navigating inventory shortages and supply chain issues resulting from the pandemic. Consumer behavior changes coupled with the significant updates to privacy policies and legislation has created a VERY different digital marketing environment. This webinar will walk through the many different marketing channels and trends that did not exist pre-pandemic, filled with results from hundreds of dealerships to add perspective and comparisons.

Learning objectives:

  1. Review the factors that have created this change as we consider how and why consumer behavior has shifted
  2. Dig into GA4, Google Business Profile, Google Ads, and Meta/Facebook to discover the many new strategies within the current landscape
  3. Look across results from studies leveraging hundreds of dealerships across the country to provide perspective and an understanding of performance expectations across channels

Author: Jennifer Allen

Digital Dealer