Marketing & Advertising
Spotlight on….EMG
As we look to tell the stories about people and the products that support auto dealerships, Digital Dealer is shining the spotlight on companies that help dealers do their job more effectively. We recently interviewed Brett Hall, Partner and Vice President of Sales...
Proven Strategies for Maximizing Traffic to Your Dealership Website
Driving traffic to your dealership's website is crucial for boosting sales and business growth. More visitors mean higher chances of lead generation and sales, better search engine rankings, and greater online visibility. This article will explore practical strategies...
RAD Continues Its Penetration into Car Dealerships with RIO Order
Robotic Assistance Devices, Inc. (RAD), a subsidiary of Artificial Intelligence Technology Solutions, Inc., (the “Company”) (OTCPK:AITX), has received an initial order of a RIO 360 solar-powered security tower to be deployed at a Miami, Florida-based car dealership....
Dealers United’s Justin Friend Will Lead a Masterclass on TikTok at #DDCE2024
The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live! Justin Friend, Senior Vice President, Dealers United, and Julianna Wanner, Agency Partner Manager, TikTok, will present a TikTok Masterclass for Car Dealers, How to Make...
Used Vehicle Values Fall for Third Straight Month in June
Values of used vehicles continue to fall in June with the Manheim Used Vehicle Value Index (MUVVI) released July 9 declined to 196.1, ending the first half down 8.9 percent from a year ago. Wholesale used-vehicle prices (on a mix, mileage, and seasonally adjusted...
Modernizing Document and Income Verification in Auto Leasing with AI
Vehicle leasing has returned to a spirited level of activity on dealer lots this year. However, leasing requires a close review of a car shopper’s credit; how are dealers properly ensuring they have an accurate income verification to avoid fraudulent activity and...
Ansira’s Angie Cordova and Heather Bildner Will Present at #DDCE2024
The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live! Ansira’s Angie Cordova, VP of Product, and Heather Bildner, Sr. Director, Dealer Group Strategy, will present a session titled, Improving Website Conversions. Customers...
Fisker Bankruptcy Update: Inventory Bought by American Lease, Second Recall
EV startup Fisker has agreed to sell its remaining inventory of Ocean SUVs to a leasing firm as the company’s co-founder reduced his salary to $1. According to a filing made July 2, Fisker will enter an agreement to sell the remaining 3,231 Ocean SUVs in its...
Mid-Year Review: Enhancing Your Dealership’s Marketing Strategy for 2024
As dealership managers and marketers, it is essential to periodically evaluate your progress and strategize for the remaining months of the year. With the mid-year here, now is the perfect time to assess your dealership's performance and make data-driven decisions. In...
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