Marketing & Advertising
DigitalDealer.com Interview: National Automobile Dealers Association (NADA) Chairman Tom Castriota
Editor's note: We're moving from our digital magazine to website-first content. Enjoy more frequent updates and easier access to our articles and stories you want to see. Thanks for growing with us! DigitalDealer.com recently had the pleasure of interviewing National...
President Trump: 25% Auto Tariffs Effective April 2 are “Permanent”
President Donald Trump signed an executive order that goes into effect April 2 imposing a 25 percent tariff on cars built outside of the U.S. "We'll effectively be charging a 25 percent tariff, but if you build your car in the United States, there is no tariff," Trump...
Turning Test Drives into Sales Opportunities: A Dealership’s Blueprint
During the car-buying journey, the test drive is a pivotal moment when customers transition from merely considering a vehicle to envisioning it as their own and an essential part of their daily lives. Research shows that 79 percent of people wouldn’t consider buying a...
DDCE2025 Speaker Proposals Deadline Extended
Call for proposals for the upcoming Digital Dealer Conference & Expo (October 14-15, 2025, Las Vegas) are now open! The new deadline to submit a proposal #DDCE2025 is April 11, 2025. Accepted speakers will be notified on May 30, 2025. Please follow this link to...
Hyundai Commits to U.S. Manufacturing Expansion with $21B Investment
A new plant in Louisiana is the centerpiece of Hyundai’s $21 billion investment over the next three years in the U.S. that President Donald Trump promoted as a result of the effectiveness of his tariff economic policy. Hyundai officials made the announcement at the...
4 Key Strategies Every Dealer Needs to Implement Now
I’ve worked with my fair share of dealerships over the years, and I’ve seen firsthand how fragmented technology, shifting consumer behavior, and rising costs can slow even the best teams down. Every dealer I speak with wants to improve the customer experience while...
NVIDIA Increases Foothold in Auto Industry with General Motors, Magna Deals
NVIDIA continues to make inroads in the automotive industry, announcing collaborations with one of Detroit’s Big 3 and a leader in the Canadian auto market. General Motors and NVIDIA will work together to build custom artificial intelligent (AI) systems using the chip...
Quality Over Quantity: Why Dealerships Should Care More in 2025
Dealerships have long prioritized volume as the key to profitability. However, a shift in strategy is emerging—one that challenges the traditional high-volume approach in favor of acquiring fewer vehicles at better prices, selling at stronger margins, and streamlining...
Dealership Buy/Sell Market Hits Record High in 2024: Kerrigan
The auto dealership buy/sell market has another record breaking year in 2024, rising 10 percent from the year before according to the recently released 2024 Annual Blue Sky Report by Kerrigan Advisors. For the year, 697 franchises were sold, the highest number since...
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