Marketing & Advertising
AutoNation, Campbell CDJR-F, Pugmire Ford, Havana Ford: Dealership Deals
AutoNation Expands Footprint in Colorado AutoNation has acquired Groove Ford and Groove Mazda, rebranded to now operate under the names AutoNation Ford Arapahoe and AutoNation Mazda Arapahoe. In 2024, the stores sold nearly 5,000 new and used vehicles with...
TikTok’s Marketing Challenges: A Guide for Dealerships
When it comes to digital marketing for car dealerships, TikTok is often pointed out as the next big platform that dealers should start paying attention to. But because it's so new and different, it has left many dealers confused. However, this fresh platform can be a...
DDCE2025 Speaker Proposals Due This Friday
There are two days lefts for call for proposals for the upcoming Digital Dealer Conference & Expo. The deadline to submit a proposal #DDCE2025 is April 11, 2025. Accepted speakers will be notified on May 30, 2025. Please follow this link to complete the submission...
Amazon Eyeing Used Car Market with Hyundai Partners
Just a few months after kicking off its sales program with dealerships across the U.S., Amazon is already eyeing expansion into the used cars market. During an interview on the Automotive News Daily Drive podcast, Fan Jin, director and general manager of Amazon...
Modernizing Inventory Management: How Machines Can Outperform Human Dealers
As the automotive dealership industry has long relied on human intuition and historical sales data to guide inventory management decisions, dealers continue to face a constant balancing act: having the right mix of vehicles to meet customer demand without overstocking...
Remembering a Legend: Dealer Magazines Alpha Dawg, Jim Ziegler, CSP, HSG
I hate that I have to write this article. I hate that life has to end. I hate that our industry lost a legend. I hate that so many car people will never get the chance to see the Alpha Dawg live on stage or hear him tell the story of driving through Atlanta with his...
Tariffs Have Arrived—Here’s How Dealers Can Get Ahead of Rising Service Costs
Tariffs are hitting the bottom line for dealerships nationwide. With nearly half of OEM parts sourced internationally, repair costs could rise by hundreds per job. Dealers who act now can protect their margins, retain customers, and drive service revenue before cost...
Affordability Continues to be the Focus for Auto Consumers
The biggest challenge currently facing the automotive market seems to be affordability. According to CarGurus, new vehicles listed for less than $30,000 accounted for only 13 percent of inventory in Q1. This is a steep decline from 37 percent in Q1 2020. Shifts in new...
Automotive Roundup: Top Brands Begin Their Tariff Response
Here’s what’s happening in the automotive industry as companies respond to Trump’s tariff policies: GM Boosts Truck Production in Indiana General Motors is increasing truck production in Indiana following trade tariffs, capitalizing on potential demand growth within...
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