Your customers are online buying their parts and accessories, yet most dealerships have no parts and accessories for sale online. As of December 2011, 127,000 parts and accessories were sold each week just on eBay mobile applications.
You may be wondering what a parts and accessories online sales cycle is. It is the process of taking a piece of inventory in your warehouse and not only creating an online offering, but also fulfilling the entire process of sales, delivery, feedback and business growth.
Clayton Stanfield, eBay Motors Senior Manager, is sharing his expertise on this with you. He will teach you how to get started setting up your stores’ parts and accessories online sales cycle.
What will you learn and what action items will you take back to the dealership?
1. How to choose the inventory to sell online.
2. How to properly merchandise your parts and accessories inventory.
3. How to deliver value to your customers and grow your business.
Clayton Stanfield has been the senior manager of dealer training at eBay Motor for five years. He oversees all training and industry outreach programs for eBay Motors. This includes speaking at industry events, running eBay Motors training events and management of eBay’s Internet Sales Manager Certification Program.
Prior to his experience at eBay Motors, Stanfield worked for five years as a consultant in the auto industry, building and training Internet departments and business development centers.
It was during his college years that Stanfield first entered the industry selling cars for a dealership in Sacramento, California. He has a bachelor’s degree in business management and graduated with his MBA from Pepperdine University in August 2011.
A 12th Digital Dealer® Conference & Exposition Featured Speaker: Clayton Stanfield — How to Create an Online Sales Channel to Sell Parts and Accessories: Learn how to set up your store’s parts and accessories online sales cycle.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.
