Rancho Santa Margarita, CA – Finance Express, the leading provider of dealership management technology for independent auto dealers, announced today that they have rebranded their suite of products. The FEX DMS brand is terminology that has been used by our client base and staff for a number of years. The rebranding is the positive outcome of the company’s broadening footprint in the independent auto industry, unprecedented growth, and increasing recognition. The rebranding will continue to build and foster FEX’s unparalleled dedication to offering innovative technology solutions.

At its inception, the Finance Express technology was launched as a lender portal. Since that time, through acquisitions, system development, and integrated partnerships, we have evolved into a leader in the dealer management solutions space.

“We are rebranding our suite of products to better reflect our long term commitment to providing dealer management solutions,” says David Huber, CEO and President of Finance Express.

“We see the FEX DMS as the core technology of a dealer’s operations,” says JeffMcCurry, VP of Development for Finance Express. McCurry went on to say, “Our primary responsibility is to enable the dealer to use best of breed technologies through integration.”

The FEX DMS, a product of Finance Express

The FEX DMS suite of products is a highly integrated technology solution consisting of a robust inventory management system,sophisticated deal processing, unsurpassed BHPH module, high powered lender portal connectivity, comprehensive electronic payment system, and a full featured reporting engine. The comprehensive program provides dealers online access to a single, seamless solution and insures a safe and secure environment for participating lenders.  For more information about Finance Express, visit their website at: www.fexdms.com.