With 80% plus of both new and late model used shoppers using Google in the search process, you could be losing market share if you rely strictly on your web company for direction with SEO. Stronger search results with Google will lead to higher unique visits, which will lead to increased retail sales. Strong Google search results can accomplish what multiple full page color ads did in the major papers 20 years ago.
You know that organic search is critical but can you really influence how customers find your web site? Phil Sura will be moderating a panel discussion between Wayne Ussery from Jim Ellis Automotive, Andy Graff from Galpin Motor Company and Michael Donovan from Lia Cars at the 11th Digital Dealer Conference and Exposition.
What action items will you take back to the dealership?
1. SEO – how dealers are managing this aspect of their business
2. Google’s web master tools 101 – You will learn how to use free tools being offered by Google to determine if you have duplicate content, duplicate titles
3. Content management – own organic real estate. You will learn the importance of setting up backlinks, blogs and using directory listings
Click here to watch Phil’s video: http://www.youtube.com/watch?v=Gk_P2MQXjOE
Phil Sura, UnityWorks Media, VP, has been involved in the automotive industry for the past 25 years. Sura has worked both in launching new technologies and managing dealerships. Most recently he has spent eight years with UnityWorks Media, showing dealers how to drive organic search results through video search engine optimization and increasing web site conversion through a video strategy. Sura has been a regular contributor to Digital Dealer magazine and a speaker at all but one of the Digital Dealer Conferences. He has earned high marks with previous Digital Dealer Conferences earning top ratings.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Phil Sura — Lessons from the Best of the Best: Demystifying SEO and Organic Search: You know that organic search is critical but can you really influence how customers find your web site?
We’re building out the agenda, selecting speakers and topics for more than 80 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com