Millions of people now have social media accounts, and your employees are certainly among them. Chances are that they’re interacting with customers, friends, relatives, coworkers, and the world at large about their work and your business. It makes sense to come up with a social media policy that’s both practical and legally defensible. What are some practical tips on creating a social media policy that best fits your organization’s specific needs and operations? Jim Radogna is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Social media policy ideas and best practices to help protect the dealership’s interests by establishing clear disclosure policies for staff, agencies, and vendors.
2. Identification of various issues pertaining to development of a solid social media policy that will not only help protect the dealership from legal claims, but help empower personnel to participate in this new frontier of marketing and communications, positively represent their company, and enhance your valuable brand.
3. A comprehensive social media policy template that can be used to create your own policy.
4. The information needed to minimize confusion about potential social media legal issues
Jim Radogna is president of Dealer Compliance Consultants, Inc. Before founding Dealer Compliance Consultants, Radogna developed a strong background in dealership operations, having spent over 15 years in dealership management. His experience includes working in diversified roles such as sales manager, F&I director, general manager, and training director. In addition, he served as compliance officer for a large auto group, where he developed and integrated a comprehensive compliance program. Being well-versed in all aspects of dealership operations, he has used his knowledge and industry experience to develop unique, no-nonsense compliance and reputation management solutions for automobile dealerships of all sizes. These programs are designed to not only protect dealerships from liability, but also greatly enhance the company’s reputation, increase profitability through consistent processes, and increase customer satisfaction and retention.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Jim Radogna — Creating a Dealership Social Media Policy With Teeth: Best practices for building your brand while staying out of court.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
