Budd Blackburn, owner of Team Velocity Marketing, is sharing with automotive dealers and managers how Rick Case Honda in Davie, FL, uses an integrated, targeted and digital marketing strategy to increase sales and service revenue.
You will learn how to implement an intelligent marketing strategy to attract, sell, service and retain more customers for less cost than traditional mass marketing, while positively promoting all profit centers: new, used, finance, service and parts.
Budd Blackburn will show you how to create customers with the highest lifetime value for your dealership: customers who are more loyal, who return for service more frequently, and who refer friends and family more frequently. He will teach the science behind effectively targeting customers — “perfect prospects” — with the greatest statistical probability of doing business with your dealership.
You will also learn how to effectively implement integrated campaigns across multiple mediums including, mail and email, campaign conversion sites, in-store merchandising, search marketing, and more. Plus, you will learn how to create a sales-in-service program to successfully sell your customers directly from your service bays.
What will you learn and what action items will you take back to the dealership?
1. How to attract, sell, service and retain more customers for less cost than traditional mass marketing.
2. How to positively promote all your profit centers: new, used, finance, service and parts to create customers with the highest lifetime value for your dealership.
3. How to effectively target customers with the highest statistical probability of doing business with your dealership within the next 90 days.
4. How to implement integrated targeted and digital campaigns across multiple mediums including, mail and email, campaign offer sites, in-store merchandising, search marketing and more.
Budd Blackburn, owner of Team Velocity Marketing, combines his retail and training background to bring best practices to many of the nation’s top automotive dealers. As co-founder of Team Velocity Marketing, one of the nation’s leading targeted and digital marketing companies, Blackburn has architected a strategy that identifies dealers’ top prospects and integrates targeted and digital marketing strategies to increase dealers’ profitability.
A 12th Digital Dealer® Conference & Exposition Featured Speaker: Budd Blackburn presents: A Case Study: How Rick Case Honda in Davie, FL, Uses Integrated Targeted and Digital Marketing Strategy to Climb in National Rank and Increase Sales and Service Revenue: Using an integrated targeted and digital marketing strategy to attract, sell, service and retain more customers, Rick Case Honda in Davie, FL, is setting records – selling 551 new and used vehicles in February 2012 vs. 401 in February 2011– jumping 150 units over last year.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.
www.DigitalDealerConference.com
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