Cerritos Dodge Chrysler Jeep uses an intelligent marketing strategy to help them attract, sell, service and retain more customers for less cost than traditional mass marketing. What is the science behind effectively targeting customers, “perfect prospects”, with the highest statistical probability of doing business with your dealership? How can you implement integrated campaigns that affect all your profit centers: new, used, finance, service and parts, and create customers for life – all for less cost than traditional mass marketing? Budd Blackburn is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. How to implement an intelligent marketing strategy via an integrated communication system to positively promote all profit centers: new, used, finance, service and parts.
2. How to target customers with the highest statistical probability of buying or servicing with your dealership.
3. How to improve customer retention and create customers for life.
4. How to increase sales and service for less cost than traditional mass marketing.
Budd Blackburn, owner of Team Velocity Marketing, combines his retail and training background to bring best practices to many of the nation’s top automotive groups. As co-founder of Team Velocity Marketing, one of the nation’s leading and newest targeted marketing companies, Blackburn has architected a strategy that identifies dealers’ top prospects for sales, service, warranty renewal and more.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Budd Blackburn — Case Study: Cerritos Dodge Chrysler Jeep Uses Intelligent Marketing Strategy to Increase Sales and Service: How Cerritos Dodge Chrysler Jeep increased sales 75% and service 410% in three months by using an intelligent marketing strategy with integrated customer communications that positively promotes all their profit centers.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
