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May 10, 2012

MyDealerLot to Provide Retail Automotive Technology for Mercedes-Benz USA As Part of Preferred Vendor Technology Program

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Everyone
May 10, 2012

MyDealerLot to Provide Retail Automotive Technology for Mercedes-Benz USA As Part of Preferred Vendor Technology Program

ROSWELL, Ga. — MyDealerLot (MDL) announced that it has been selected to participate in the Mercedes-Benz USA (MBUSA) Preferred Vendor Status Program to provide Automated Customer Recognition, Targeted Messaging and Asset Tracking Systems utilizing RFID technologies. Now, Mercedes-Benz dealerships will be able to access preferred pricing on all of MDL’s solutions through MDL’s new Mercedes-Benz microsite at www.mydealerlot.com/mb.“Vendors which have been selected by Mercedes-Benz for Preferred Vendor Status have been proven in numerous Mercedes-Benz stores to provide the core demands of our dealerships: increased customer service excellence, improved CSI, enhanced business processes, and increased revenues”

The Preferred Vendor Program is a carefully selected group of vendors verified by MBUSA that can provide key benefits to Mercedes-Benz dealerships such as improved customer service, increased retention and incremental sales.

“MyDealerLot has considerable experience with the Mercedes-Benz brand and deploying Automated Customer Recognition, Targeted Messaging and Asset Tracking solutions that are fully integrated with the core business systems, including DMS, CRM and Sales Analytics, used by dealerships. Selection by MBUSA to be included in their Preferred Vendor Program is a great validation of the value our powerful solutions provide. Automated Customer Recognition, Targeted Messaging and Asset Tracking Systems utilizing RFID technologies in retail automotive have a tremendous future in this industry with multiple points of benefit and rapid ROI,” said George Cresto, Founder & CEO, MyDealerLot.

“Vendors which have been selected by Mercedes-Benz for Preferred Vendor Status have been proven in numerous Mercedes-Benz stores to provide the core demands of our dealerships: increased customer service excellence, improved CSI, enhanced business processes, and increased revenues,” said Cai-Ramhorst, MBUSA’s Director of Dealer Business Development.

About MyDealerLot

MyDealerLot helps its customers Optimize Customer Interactions and improve operational processes through Automated Customer Recognition, Targeted Messaging and Asset Tracking Systems utilizing RFID technologies With over 70 installations representing 23 brands, MDL’s solutions are installed at many of the leading retail automotive dealerships and groups in the United States.

MyDealerLot systems enable dealers to provide a ‘Ritz Carlton’ level of services and help connect dealership sales staff to service clients for fostering enhanced long-term relationships.

Visit www.mydealerlot.com, www.mydealerlot.com/mb or call 1-888-MDL-RFID (1-888-635-7343) for more information.

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 14 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans and smart in the US. More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com

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