Mazda Reports July U.S. Sales Decreased 7%

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August 1, 2012

Mazda Reports July U.S. Sales Decreased 7%

Mazda SKYACTIV TECHNOLOGY accounts for more than half of total vehicle sales for the month of JulyIRVINE, Calif. — Mazda North American Operations (MNAO) today reported July U.S. sales of 19,318 vehicles, representing a decrease of 7.0 percent versus last year. Year-to-date sales through July are up 13.9 percent (13.9 percent DSR) versus last year, with 163,115 vehicles sold.

Key July sales notes:

In the U.S., since the addition of the Mazda CX-5 to the SKYACTIV TECHNOLOGY vehicle line-up, SKYACTIV vehicle sales have increased from 24.0 percent (February 2012) to 60.0 perecent of total vehicle sales for the month of July.
MX-5 Miata continued to stay hot this Summer with an increase of 3.7 percent over July of 2011.

Mazda Motor de Mexico (MMdM) reported July sales, of 1,942 vehicles, down 14.0 percent versus July of last year.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com. Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda.

	Month-To-Date					Year-To-Date

	Jul	Jul		%	% MTD	Jul	Jul	%	% YTD
	2012	2011		Change	DSR	2012	2011	Change	DSR

Mazda2	905	1,072		(15.6)%	(8.8)%	11,056	8,512	29.9%	29.9%
Mazda3	9,027	9,288		(2.8)%	5.0%	68,554	60,832	12.7%	12.7%
Mazda5	994	1,186		(16.2)%	(9.5)%	7,939	12,967	(38.8)%	(38.8)%
Mazda6	1,289	2,543		(49.3)%	(45.3)%	26,658	18,115	47.2%	47.2%
MX-5 Miata	590	569		3.7%	12.0%	4,016	3,654	9.9%	9.9%
RX-8	–	65		(100.0)%	(100.0)%	80	544	(85.3)%	(85.3)%
CX-5	4,208	–		N/A	N/A	20,239	–	N/A	N/A
CX-7	324	3,152		(89.7)%	(88.9)%	10,983	18,738	(41.4)%	(41.4)%
CX-9	1,979	2,640		(25.0)%	(19.0)%	13,087	18,179	(28.0)%	(28.0)%
Tribute	2	268		(99.3)%	(99.2)%	503	1,621	(69.0)%	(69.0)%

Total Vehicles

CARS	12,805	14,723		(13.0)%	(6.1)%	118,303	104,624	13.1%	13.1%
TRUCKS	6,513	6,060		7.5%	16.1%	44,812	38,538	16.3%	16.3%

TOTAL	19,318	20,783		(7.0)%	0.4%	163,115	143,162	13.9%	13.9%


MEMO:

IMPORT CAR	11,516	12,180		(5.5)%		91,645	86,509	5.9%
IMPORT TRUCK	6,511	5,792	#	12.4%		44,309	36,917	20.0%
IMPORT TOTAL	18,027	17,972		0.3%		135,954	123,426	10.2%

DOMESTIC CAR	1,289	2,543		(49.3)%		26,658	18,115	47.2%
DOMESTIC TRUCK	2	268		(99.3)%		503	1,621	(69.0)%
DOMESTIC TOTALS	1,291	2,811		(54.1)%		27,161	19,736	37.6%
Selling Days	25	27				180	180