CHICAGO – MAX Systems (the sister division of FirstLook Inventory Management Systems) announced that more than 1,000 franchisees now use its flagship product—MAX Ad—to guide smarter online advertising.

MAX reached this milestone only 11 months after its initial launch—a testament to its effectiveness and value. MAX automatically generates customized vehicle listings that address car shoppers’ most pressing questions—using information from credible third-party sources, including manufacturer databases, CARFAX, Kelley Blue Book, Edmunds, NADA, Consumer Reports and more.  Typical users see conversion from their ads go up 98 percent with MAX.

“Unlike most vehicle descriptions, MAX generates advertising content that has maximum relevance for the car buyer,” says Jacob Solotaroff, General Manager of MAX Systems. “This, in turn, helps dealers attract traffic, build trust with customers and sell cars based on value rather than price.”

MAX Ad creates and distributes vehicle descriptions to more than 200 sites, including AutoTrader.com, Cars.com, certified sites and all dealer websites. The MAX product suite also includes MAX for Website, MAX Web Loader, MAX for Selling and Email, and the MAX Elite iPad app.

“As consumers increasingly turn to the Internet to research purchases, it is becoming more important than ever that dealerships differentiate themselves and clearly demonstrate their value online,” Solotaroff says. “Dealers are recognizing that MAX can help them do this successfully—and easily. We look forward to getting more franchisees on board with this technology.”

For more information on MAX Systems, please visit the company website at www.maxadsystems.com.

About MAX Systems

MAX is the auto industry’s first intelligent online advertising system. MAX (Marketing through Automated eXpertise) products enable dealers to increase online actions, sales and margins by optimizing their online ads, emails and sales tools. After more than two years of research and development, INCISENT Labs developed the MAX MARK Engine, which uniquely tailors ads to the consumer decision-making process. A team of researchers, data analysts and marketers are constantly improving the MARK Engine, ensuring that MAX dealers are always one step ahead of the competition. MAX is a division of INCISENT Technologies, and the sister division of FirstLook Inventory Management Systems.

About INCISENT Technologies

INCISENT Technologies is catalyzing the transformation of traditional industry through unique solutions for the Internet Age. The pioneer of revolutionary marketing- and inventory-optimization technologies for automotive retailers, INCISENT is the parent company of FirstLook Systems, market-smart inventory management; MAX Systems, the auto industry’s first intelligent advertising system; and INCISENT Research and Development Labs. INCISENT Technologies enables non-analytically inclined managers to incorporate sophisticated data-driven decision-making into their operations, giving rise to dramatically enhanced productivity and profitability.