NEW YORK – Based on a proven track-record of success with automotive dealers, HookLogic has worked with Polk, the leading automotive marketing intelligence firm, to integrate Polk’s predictive lead scoring and segmentation data into version 2.0 of its Lead to Show solution for automotive dealers. The arrangement enables HookLogic’s Lead to Show 2.0 customers to leverage Polk’s data to ensure that online and offline incentives are hyper-targeted to the leads that are most likely to buy. The solution has delivered an average 20 percent increase in close rates and $185 cost per incremental vehicle sale to the dealers that have utilized Lead to Show 2.0 to date.
According to David Metter, president of automotive for HookLogic, “We’ve worked with Polk for over 3 years, and results from our joint campaigns with automotive dealers have been unprecedented. It was only natural for us to build Polk market insight into our solution set, and our customers couldn’t be happier.”
Lead to Show 2.0 leverages Polk’s sophisticated predictive models to assign every internet lead a score based upon a number of factors, including lead source, in-market timing, past buying behaviors and household demographic data. Once scored, HookLogic manages and automates the delivery of targeted, limited-time offers, such as gift cards, which can only be redeemed in person at dealerships. By ensuring incentives are only delivered to the highest-scored leads, dealerships can keep their costs in line while significantly increasing their sales. For more information visit: http://leadtoshow.com/lead_to_show_2.html.
“We are pleased about the results HookLogic customers are achieving based on this collaboration,” said Andrew Price, vice president, sales and client services, automotive retail and media solutions at Polk. “It’s another powerful way to integrate Polk’s lead scoring and market intelligence solutions to provide incremental sales to dealers,” he said.
About Polk
Polk is the premier provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Japan, South Korea, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.
About HookLogic’s Incentive Solutions for the Auto Industry
HookLogic powers targeted incentive programs that drive in-market shoppers to auto dealerships and other lead-driven businesses. HookLogic solutions are easily implemented, work with nearly any marketing medium and enable end-to-end reporting and optimization. Headquartered in New York City, the company has offices in Ann Arbor, MI, Atlanta, GA and Manchester, UK. Clients include MileOne Automotive, Germain Motor Cars, Suburban Collection, Acton Toyota, and AutoTrader.com. Learn more at www.leadtoshow.com.
