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March 15, 2012

Ford Makes Huge Leaps in TrueCar.com’s February 2012 Grades for Manufacturers and Brands

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Everyone
March 15, 2012

Ford Makes Huge Leaps in TrueCar.com’s February 2012 Grades for Manufacturers and Brands

SANTA MONICA, Calif. — TrueCar.com, the authority in new car pricing, trends and forecasting released its Performance Scorecards for automotive manufacturers and brands. The Performance Scorecards grade each manufacturer and brand on eight different measurements including pricing, sales, incentives, customer loyalty, market share and days in inventory.

Overall, the top manufacturers on the Scorecards in February were Hyundai, BMW, and Ford. Near the bottom of the list were Mazda, Jaguar and Smart. The brands that received the highest grades were Hyundai, Scion, Kia, and BMW. The brands with the lowest grades were Mazda, Jaguar, and Smart.

The manufacturers with the largest gains, from January 2012 to February 2012 were:

  • Ford moved from a C to an A-
  • GM moved from a B- to an A
  • BMW moved from a B to a A

The manufacturers with the steepest declines, from January 2012 to February 2012 were:

  • Porsche moved from an A to a C-
  • Mazda moved from a C+ to a D+
  • Honda moved from an A to a B+
  • Subaru moved from a B+ to a B-
  • Daimler moved from a B to a C+

Below are the highest and lowest manufacturer and brand rankings by TrueCar.com:

Highest Grades by Manufacturer   Lowest Grades by Manufacturer
Rank Manufacturer Grade   Rank Manufacturer Grade
1 Hyundai A+   1 Mazda D+
2 GM A   2 Volvo C-
3 BMW A   3 Nissan C
             
Highest Grades by Brand   Lowest Grades by Brand
Rank Brand Grade   Rank  

Brand

Grade
1 (tie) Hyundai A+   1 Smart D-
1 (tie) Scion A+   2 (tie) Jaguar D
2 (tie) Kia A   2 (tie) Mazda D
2 (tie) BMW A   3 (tie) Volvo D+
 2 (tie) MINI A   3 (tie) Nissan D+
        3 (tie) Mitsubishi D+

For more information on the Performance Scorecards, visit blog.truecar.com.

About TrueCar, Inc.

TrueCar, Inc. is an online automotive information and communications platform focused on creating a better car buying experience for dealers and consumers.  Consumers want a hassle-free car buying experience and dealers want high-quality sales velocity.  TrueCar helps achieve these goals by providing unbiased market information on new car transactions and by supplying an online communications platform through which dealers and consumers can communicate with each other.  TrueCar’s market-based information provides both consumers and dealers with an accurate and comprehensive understanding of what others actually paid recently for similar vehicles, both locally and nationally.  TrueCar’s communications platform then allows informed, ready-to-buy consumers to communicate directly with participating dealers.  Some of the nation’s largest and most well respected membership and service organizations rely on websites powered by TrueCar to help educate their members and customers who are in the automotive market.  TrueCar is headquartered in Santa Monica, CA, and has offices in San Francisco, CA, and Austin, TX.  After experiencing dramatic growth since 2006, TrueCar is developing a suite of products and services centered on radical clarity through the comprehensive analysis of market data and information.  TrueCar’s participating dealer partners have sold over 500,000 new vehicles to TrueCar users nationwide.

You can follow TrueCar on Twitter and become a fan of TrueCar on Facebook.

Disclaimer

This press release and the information contained herein is for noncommercial use on “as-is, as available” basis and may be used for informational purposes only.  TrueCar makes no representations or warranties, express or implied, with respect to the information contained in this press release and the results of the use of such information, including but not limited to implied warranty of merchantability, fitness for a particular purpose and non-infringement.  The information contained in this press release may include technical inaccuracies or typographical errors.  Neither TrueCar nor any of its parents, subsidiaries, affiliates or respective partners, officers, or directors, employees or agents shall be held liable for any damages, whether direct, incidental, indirect, special or consequential, including without limitation lost revenues or lost profits, arising from or in connection with your use or reliance on the information presented in this press release.

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