When you get the cell phone contact information from a potential customer, would you feel okay communicating with them via text? Have you ever asked? You might want to consider texting as a form of communicating with your customers. According to a recent survey, some 83% of American adults own cell phones and three-quarters of them (73%) send and receive text messages. The Pew Research Center’s Internet & American Life Project asked those texters in a survey how they prefer to be contacted on their cell phone and 31% said they preferred texts to talking on the phone, while 53% said they preferred a voice call to a text message. Another 14% said the contact method they prefer depends on the situation.
Young adults are the most avid texters by a wide margin. Cell owners between the ages of 18 and 24 exchange an average of 109.5 messages on a normal day — that works out to more than 3,200 texts per month — and the typical or median cell owner in this age group sends or receives 50 messages per day (or 1500 messages per month).