• DD-Square-Logo_resized
  • ATTEND LAS VEGAS
    • Attendee
      • Registration & Pricing
      • Hotel & Travel
      • FAQ
    • Exhibitor
      • Exhibit/Sponsor
      • Advertising Opportunities
      • Exhibitor Console
    • Education
      • Overview
      • Show Schedule
  • ABOUT
    • Conference Overview
    • Testimonials
    • Become a Speaker
    • Press Inquiries
    • Partnership Programs
    • Health & Safety
    • Contact Us
    • Get Updates
  • RESOURCES
    • Webinars
    • Downloads
  • NEWS
    • Auto Retail News
    • Digital Editions
    • Press Releases
    • Submit Editorial
    • Subscribe
  • .
  • ATTEND LAS VEGAS
    • Attendee
      • Registration & Pricing
      • Agenda Summary
      • Show Schedule
      • Hosted Dealer Program
      • Hotel & Travel
      • FAQ
    • Exhibitor
      • Exhibit/Sponsor
      • Advertising Opportunities
      • Exhibitor Console
      • Exhibitor Services Manual
    • Education
      • Conference Overview
      • Conference Speakers
      • Session Schedule
  • RESOURCES
    • Webinars
    • Downloads
  • ABOUT
    • Conference Overview
    • Testimonials
    • Become a Speaker
    • Press Inquiries
    • Partnership Programs
    • Health & Safety
    • Get Updates
  • NEWS
    • AUTO RETAIL NEWS
    • PRESS RELEASES
    • DIGITAL EDITIIONS
    • SUBMIT EDITORIAL
    • SUBSCRIBE

Las Vegas: Oct 17-19, 2023

REGISTER NOW EXHIBIT / INQUIRE
Q

NEWS:

Everyone
July 25, 2012

DMEautomotive Gains ‘Plus Ups’ Certification for GM’s Customer Sales and Service Retention (CSSR) Program

Posts:
Everyone
July 25, 2012

DMEautomotive Gains ‘Plus Ups’ Certification for GM’s Customer Sales and Service Retention (CSSR) Program

Participating dealers can now use iMR matching funds for customer journey service marketing programs; Service CSI and notification programs eligible for iMR Parts dollars

DAYTONA BEACH, Fla. — DMEautomotive (DMEa), the industry leader in science-based, results-driven automotive marketing, today announced that five of its leading sales and service marketing programs have been approved for General Motors (GM) CSSR ‘Plus Ups’ Certification.

Effective immediately, thousands of GM dealers are now eligible to receive iMR Sales Matching funds and/or Parts funds for these important loyalty, service marketing and customer retention programs that cover the gamut of a dealership’s service and sales communications needs.

“We are delighted to further strengthen our relationship with General Motors and their dealers. Our certification by GM for the CSSR ‘Plus Ups’ program is a significant step forward as we continue to work with GM on developing a long term relationship,” said Mike Walther, president of DMEautomotive. “Having a robust service marketing and loyalty program has never been more critical for dealerships: Americans are holding onto their vehicles for record lengths of time, the $215 billion+ service market is projected to grow another 15% by 2015[1] and service now represents 46.5% of dealer profits. Access to DMEautomotive programs means GM dealerships will have the right set of tools to help them successfully combat low service loyalty rates and new market challenges — and win more customers, more car sales and increased loyalty and retention.”

The set of products and services certified by GM were chosen by DMEautomotive specifically to provide value-added solutions to supplement the current GM CSSR program and give GM dealers the full breadth of services they need to drive revenue and retention. The DMEautomotive programs included in the GM CSSR Plus Ups Certification program are:

Eligible for IMR Sales Match Funds Advertising

Customer Journey – Sales: Completely automated and customized multi-channel communications program that generates increased unit sales and higher ROI. Targeting the 5+ year old VIN segments of the dealer’s database with offers to purchase a vehicle and/or F&I products, as well as targeting all GM VINs to repurchase, trade-in, or renew a lease.

Customer Journey– Service: Multi-channel communications program that is proven to lift Customer Pay Repair Orders (RO), as well as dollars per RO, resulting in higher ROI. Targeting GM VINs older than 5 years with retention strategies, including service reminders, reactivation, declined recommendations, and lost customer communications.

Sales Conquest Mail Campaigns: Turnkey marketing program that drives additional sales by targeting potential customers and incorporating them into monthly OEM incentives. Targets non-customers using current launch offers and events as well as conquest direct mail campaigns for sales.

Eligible for Dealer Parts Fund Advertising

Service CSI Program: Email or live call surveys to assess customers’ overall service experience and targets all GM VINs 24-48 hours after service has been performed.

Service Notification Program:  Enhances long-term customer retention with a series of critical customer notifications covering pre-appointment reminders in the form of a pre-recorded call, missed appointment follow-up – which is either a pre-recorded call or a live call with appointment re-set – and a pre-recorded special order parts notification.

About DMEautomotive

DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa’s uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.

[1] AAIA data, 2011

SOURCE DMEautomotive

Everyone

SHARE

Share on Email
Share on Linkedin
Share on Facebook
Share on Pinterest
Share on Twitter
← Previous Article Next Article →
Posts Dealer Ops & LeadershipTrending Industry News

Standing Too Close to the Elephant

Posts Sales & Variable OpsTrending Industry News

Enhancing and Transforming the Automotive Sales/Service/Parts Lifecycle with ChatGPT

Posts Dealer Ops & LeadershipTrending Industry News

Standing Too Close to the Elephant

Posts Dealer Ops & LeadershipTrending Industry News

Four Steps for Successful Digital Retail Adoption

Posts Dealer Ops & LeadershipTrending Industry News

The Who, What, Where and How of AI-Built Solutions

Posts Sales & Variable OpsTrending Industry News

The Sales Objections You Need to Master in 2023

Posts Dealer Ops & LeadershipTrending Industry News

The Tale of Two Advisors

Posts Dealer Ops & LeadershipTrending Industry News

147,348 Reasons Why Customer Experience & Dealership Loyalty Matter – The Power of a Point

NEWSLETTER

SUBSCRIBE

DEALER MAGAZINE

Dealer Magazine March/April 2023 Issue Featuring an Interview with NADA 2023 Chairman
MAGAZINE
Digital Dealer Logo White
FOLLOW US ON
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
© 2023 Emerald X, LLC. All Rights Reserved.
ABOUT    CAREERS    AUTHORIZED SERVICE PROVIDERS    TERMS OF USE    PRIVACY POLICY